Sales Effectiveness Manager

Crystalia Glass LLC

. Review calls and messages using CRM history and AI to assess discovery, qualification, value presentation, objection handling, closing, and achievement of call goals.

Posted 11/11/2026full-timeRemote • Serbia, Poland, Romania, Portugal, Spain, BulgariaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sales enablement and coaching, with a strong focus on training sales representatives in needs discovery, value presentation, objection handling, and negotiation. Proficient in utilizing CRM data and AI workflows to enhance sales processes and track performance improvements.

Highest-signal resume keywords

Sales EnablementSales CoachingCRM ProficiencyAnalytical SkillsFluent English (C1/C2)

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Needs DiscoveryValue PresentationObjection HandlingNegotiationClosingScript CreationSales Guide DevelopmentPerformance TrackingAI Workflow ImplementationSales Training

Soft Skills

Team PlayerClear WritingCoaching SkillsChange Management

Industry Keywords

Sales DevelopmentComplex Physical ProductLong Sales CycleCall ReviewSales Process Improvement

About the role

Key responsibilities & impact

Review calls and messages using CRM history and AI to assess discovery, qualification, value presentation, objection handling, closing, and achievement of call goals.
Identify root causes of performance gaps, set development priorities, and pass process and CRM issues to the CRM & Sales Operations Manager.
Run one-to-one and team call reviews, live call observation, and product knowledge checks.
Build development plans and train sales representatives in needs discovery, value presentation, objection handling, negotiation, closing, and repeat sales.
Coach team leads to apply shared quality criteria with their teams.
Track skill usage in real deals and whether repeated mistakes decline.
Audit, write, and update scripts, objection guides, contact quality criteria, and product arguments; pilot materials and agree commercial rules with sales leadership.
Maintain the team skills map, call scorecard, common-mistakes list, and library of examples and exercises.
Build AI workflows for call preparation and role-play practice with feedback against agreed criteria; train the team, monitor usage, and maintain instructions and templates.

Requirements

What you’ll need

Experience in sales enablement, sales coaching or sales development in a comparable market.
Hands-on experience bringing AI into a sales team’s daily work: building and testing the solution yourself, rolling it out and measuring the result; experience with any specific AI product is not required.
Experience with a complex physical product with a long sales cycle.
Strong understanding of phone and in-person sales; able to spot mistakes in calls and messages and link them to deal outcomes.
Experience training sales reps in needs discovery, value presentation, objection handling, negotiation, closing and repeat sales.
Experience coaching reps at different levels, checking that new skills are used in real conversations, and teaching team leads to coach.
Experience creating scripts and sales guides that reps can adapt to the client.
Confident use of CRM deal history and funnel data.
Experience setting measurable improvement goals and checking results against them.
Strong analytical skills: compares results fairly and draws careful conclusions from data.
Experience driving change through team leads without direct authority; clear writing; strong team player.
Fluent English (C1/C2).
Nice to have: Building an enablement function from scratch.
Nice to have: Experience managing a team of sales representatives.
Nice to have: Building a sales knowledge base from scratch.

Benefits

Comp & perks

Competitive base salary + performance-based bonuses.
Full ownership of the sales enablement function in a fast-growing U.S. company, with the freedom to build it the right way.
Direct influence on how the sales team sells, with results visible in everyday conversations and deal outcomes.
Hands-on work with AI in real sales processes, not pilots that stay on paper.
Joining a highly professional and dynamic team.
Exciting experience working with prestigious clients in the US market.