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Brand Advocacy Program Specialist
CSC Generation. Operate and grow Sur La Table's Duel-powered brand ambassador program, The Kitchen Table .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing advocate programs and social media marketing, with a strong focus on community engagement, content creation, and campaign execution. Proficient in utilizing data to enhance program effectiveness and advocate experience.
Highest-signal resume keywords
Social Media MarketingInfluencer MarketingCommunity ManagementProject ManagementContent Creation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Advocacy MarketingAffiliate MarketingCampaign PlanningChallenge WritingData Analysis
Soft Skills
Highly OrganizedSystems-OrientedCollaborationFeedback GatheringCommunication
Tools & Technologies
Support/Ticketing ToolsCRM TrackingDuel PlatformSocial Media Platforms
Industry Keywords
User-Generated ContentEngagement MonitoringPromotional CampaignsContent Quality ReviewSeasonal Marketing
About the role
Key responsibilities & impact- Operate and grow Sur La Table's Duel-powered brand ambassador program, The Kitchen Table
- Serve as the primary point of contact for advocates using Duel and additional platforms
- Guide advocates through account creation, store setup, onboarding, and first payout
- Build, update, QA, and maintain advocate challenges
- Monitor advocate progression, engagement, retention, challenge completion, and tier movement
- Organize the program calendar across promotions, seasonal moments, campaigns, and food holidays
- Maintain records of challenge status, launch dates, submissions, performance, and follow-ups
- Partner with the Social Media Manager to translate marketing priorities into advocate challenges
- Support campaign planning and execution for product launches, promotions, contests, seasonal moments, and brand initiatives
- Write and refresh challenge copy, prompts, and instructions
- Prioritize challenges that drive affiliate link usage and revenue-driving behavior
- Review advocate submissions for compliance, link inclusion, content quality, and potential reuse across marketing channels
- Surface standout user-generated content to cross-functional teams
- Support advocate activation from sign-up through first challenge, first post, first affiliate link, and first revenue-driving action
- Gather advocate feedback and identify opportunities to improve the program experience
- Support weekly and monthly reporting, identifying trends, bottlenecks, and improvement opportunities
- Recommend updates to challenges, communications, and program flow using data and advocate behavior
- Collaborate with Social, Brand Marketing, CRM, Ecommerce, and the Duel team
Requirements
What you’ll need- 2+ years of experience in social media marketing, influencer marketing, creator programs, community management, advocacy marketing, affiliate marketing, or a related role
- Understanding of Instagram, TikTok, Pinterest, YouTube Shorts, and Facebook
- Basic project management skills, including managing calendars, timelines, campaigns, and multiple workstreams
- Experience writing or supporting social-first content prompts, briefs, captions, community prompts, creator challenges, or UGC requests
- Highly organized and systems-oriented, able to manage a high volume of individual advocate relationships
- Comfort with support/ticketing tools and CRM-style tracking
- Willingness to adopt AI-powered workflows
- Employment contingent on a background check, including verification of prior employment dates
- Must be eligible to work outside British Columbia; the position is not open to and cannot be filled by a B.C. Resident
- Must be willing and able to attend a mandatory in-person interview
Benefits
Comp & perks- Paid time off policies
- 401(k) match (US)
- RRSP match (Canada)
- Medical, dental, and vision coverage
- Variety of supplemental benefit policies/options
- Employee discounts across the portfolio of brands
- Cooking class perks
- Wellness events
- Recognition programs, including monthly spotlights and Golden Whisk awards
- Skill building and career growth opportunities
- Mandatory in-person interview prior to an offer