Director of Merchandising – MotoSport

CSC Generation

. Develop and execute the multi-year merchandising strategy across all riding categories, particularly off-road .

Posted 11/4/2026full-timeCottonwood Heights • Utah • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in merchandising strategy development and execution within the powersports industry, with a strong focus on inventory management, analytics, and team leadership. Proven ability to drive revenue growth and optimize product assortments through strategic vendor partnerships and consumer insights.

Highest-signal resume keywords

Merchandising Strategy DevelopmentP&L AccountabilityVendor NegotiationAnalytical SkillsLeadership in Retail

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MerchandisingInventory ManagementSKU OptimizationForecastingConsumer InsightsCompetitive AnalysisDigital Performance AnalysisTrend IdentificationRevenue Growth StrategiesE-commerce Strategy

Soft Skills

Exceptional CommunicationNegotiation SkillsCross-Functional InfluenceTeam DevelopmentCollaboration

Industry Keywords

PowersportsRetail MetricsE-commerceGo-to-Market StrategyOwned BrandsMarket TrendsConsumer PreferencesDigital Retail EnvironmentMargin ImprovementProduct Storytelling

About the role

Key responsibilities & impact

Develop and execute the multi-year merchandising strategy across all riding categories, particularly off-road
Partner with the Director of Inventory & Planning on inventory productivity
Balance core street and off-road performance with emerging categories and adjacent opportunities
Oversee line architecture, initial pricing strategy, and SKU optimization
Lead go-to-market product storytelling with marketing, e-commerce, and product content
Partner with the Owned Brands manager on owned-brand product strategy and assortment
Build team capability in trend identification, competitive analysis, and vendor negotiations
Champion diversity of thought and cross-team collaboration
Own P&L accountability for merchandise categories, including revenue and margin
Partner with planning and allocation to maintain inventory health, minimize markdowns, and maximize full-price sell-through
Use analytics to identify category gaps, emerging trends, and customer opportunities
Cultivate strategic relationships with brand partners
Negotiate vendor terms, margin improvements, and strategic marketing partnerships
Partner with vendors on exclusive and co-branded product opportunities
Use consumer insights, competitive intelligence, and digital performance data to anticipate customer preference shifts
Ensure merchandising strategies inspire and equip powersports riders
Lead the Off Road, Street, Owned Brands, and Merch Operations teams
Report to John St Juliana

Requirements

What you’ll need

8+ years of merchandising experience within retail or e-commerce
At least 3 years in a leadership role
Deep expertise in powersports with a proven ability to scale business lines
Strong analytical and strategic acumen
Fluency in retail metrics, forecasting, and consumer insights
Proven success leading and developing high-performing merchandising teams
Experience navigating a digitally native retail environment
Exceptional communication and negotiation skills
Ability to influence cross-functionally and externally
Employment contingent on a background check, including verification of prior employment dates
Candidates must be willing and able to attend a mandatory in-person interview before an offer

Benefits

Comp & perks

Paid time off policies
401(k) match
Medical, dental, and vision coverage
Supplemental insurance policies
Employee discounts across the portfolio of brands
RRSP match
Executive access to C-suite and brand leadership
Leadership opportunity to build and develop the merchandising team
Autonomy and ownership of the powersports division's P&L and merchandising strategy