Email & SMS Specialist

CSC Generation

. Own the end-to-end lifecycle of email and SMS campaigns, including calendaring, creative build, testing, deployment, and performance analysis .

Posted 10/8/2026full-timeRemote • United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing end-to-end email and SMS marketing campaigns, including A/B testing, audience segmentation, and compliance with regulations such as CAN-SPAM, CASL, and GDPR. Proficient in leveraging AI tools for campaign optimization and data analysis to drive performance improvements.

Highest-signal resume keywords

Email Marketing ExperienceA/B Testing DesignGenerative AI Tools ProficiencyData Analysis and ReportingCampaign Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign ManagementA/B TestingHTML CodingCSS CodingData AnalysisAudience SegmentationQuality AssurancePerformance AnalysisCreative DevelopmentTemplate Creation

Soft Skills

Attention to DetailCuriositySound JudgmentCollaborationTime Management

Tools & Technologies

EmarsysWunderkindGoogle AnalyticsHeapAdobe SuiteCanva

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

RetailE-commerceEmail Marketing TrendsCustomer InsightsBrand VoiceCompliance Regulations

About the role

Key responsibilities & impact

Own the end-to-end lifecycle of email and SMS campaigns, including calendaring, creative build, testing, deployment, and performance analysis
Lead campaign creation from start to finish, including template creation, image slicing, creative placement, audience selection, QA, and deployment
Partner with Brand Marketing, Creative, Merchandising, and Analytics/CRM teams on campaign execution and customer insights
Build and maintain the monthly email and SMS calendar
Manage daily quality assurance with stakeholders to ensure on-time delivery and accuracy
Monitor, analyze, and report on open rates, click-through rates, conversions, and trends
Design and execute A/B tests for subject lines, copy, send times, and creative
Lead adoption of AI tools for copy drafting, segmentation, QA, and reporting
Pilot tools that help scale campaign workflows during high-volume periods while preserving brand voice
Integrate audience insights into campaign strategies
Ensure compliance with CAN-SPAM, CASL, GDPR, and other applicable regulations
Stay current on email and SMS marketing trends, tools, and best practices
Drive process improvements across teams
Own the campaign calendar within the first six months, establish A/B testing cadences, and introduce at least one AI-powered process

Requirements

What you’ll need

Bachelor's degree or equivalent
1–3 years of hands-on email marketing experience
Proven experience using generative AI tools or AI features within email/SMS platforms to improve productivity and results
Strong analytical mindset with the ability to translate campaign data into actionable recommendations
Familiarity with CAN-SPAM, CASL, and GDPR
Excellent attention to detail and ability to manage multiple campaigns simultaneously
Curiosity and willingness to experiment, paired with sound judgment about human review and brand voice
Employment contingent on a background check, including verification of prior employment dates
Preferred: Experience with Emarsys, Wunderkind, Google Analytics, Heap, Adobe Suite, or Canva
Preferred: HTML and CSS email coding experience
Preferred: Retail or e-commerce industry experience
Preferred: Passion for the culinary industry and affinity for the Sur La Table brand

Benefits

Comp & perks

Paid time off policies
401(k) match
Medical, dental, and vision insurance
Variety of supplemental insurance policies
Employee discounts across the portfolio of brands
Cooking class perks
Wellness events
Professional development in AI-driven marketing workflows, advanced segmentation, and modern email/SMS platforms
Flexible remote work arrangement