Email & SMS Specialist

CSC Generation

. Own the end-to-end lifecycle of email and SMS campaigns, from calendaring and creative build through testing, deployment, and performance analysis .

Posted 10/8/2026full-timeRemote • CanadaJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing email and SMS marketing campaigns, including A/B testing, audience segmentation, and compliance with regulations such as CAN-SPAM, CASL, and GDPR. Proficient in leveraging AI tools for campaign optimization and performance analysis.

Highest-signal resume keywords

Email Marketing ExperienceA/B Testing DesignGenerative AI Tools ProficiencyAnalytical MindsetRegulatory Compliance Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign ManagementAudience SegmentationPerformance AnalysisTemplate CreationImage SlicingQuality AssuranceData ReportingCampaign Strategy DevelopmentA/B TestingCreative Placement

Soft Skills

Attention to DetailCuriositySound JudgmentCollaborationExperimentation

Tools & Technologies

Email Marketing PlatformsAI Tools for MarketingAnalytics ToolsCRM SystemsCampaign Management Software

Certifications & Qualifications

Bachelor's Degree or Equivalent

Industry Keywords

CAN-SPAMCASLGDPREmail Marketing TrendsCampaign Workflows

About the role

Key responsibilities & impact

Own the end-to-end lifecycle of email and SMS campaigns, from calendaring and creative build through testing, deployment, and performance analysis
Lead campaign creation including template creation, image slicing, creative placement, audience selection, QA, and deployment
Partner with Brand Marketing, Creative, Merchandising, and Analytics/CRM teams on campaign execution and strategy
Build and maintain the monthly email and SMS calendar
Manage daily quality assurance with cross-functional stakeholders
Monitor, analyze, and report on open rates, click-through rates, conversions, and trends
Design and execute A/B tests on subject lines, copy, send times, and creative
Lead adoption of AI tools for copy drafting, segmentation, QA, and reporting
Pilot new tools to scale campaign workflows during high-volume periods while preserving brand voice
Integrate customer insights and deepen audience segmentation expertise
Ensure compliance with CAN-SPAM, CASL, GDPR, and other applicable regulations
Stay current on email and SMS marketing trends, tools, and best practices
Drive process improvements across teams
Establish campaign calendar ownership, A/B testing cadences, and at least one AI-powered process within the first six months

Requirements

What you’ll need

Bachelor's degree or equivalent
1–3 years of hands-on email marketing experience
Proven experience using generative AI tools or AI features within email/SMS platforms to improve productivity and results
Strong analytical mindset with the ability to translate campaign data into actionable recommendations
Familiarity with email marketing regulations (CAN-SPAM, CASL, GDPR)
Excellent attention to detail and ability to manage multiple campaigns simultaneously
Curiosity and willingness to experiment, paired with sound judgment about where human review and brand voice matter most
Employment is contingent on a background check, including verification of prior employment dates
Position is not open to and cannot be filled by a B.C. Resident

Benefits

Comp & perks

Paid time off policies
RRSP match
Medical coverage
Dental coverage
Vision coverage
Supplemental benefit options
Employee discounts across the portfolio of brands
Cooking class perks
Wellness events
Recognition programs including monthly spotlights and Golden Whisk awards