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Head of Retail Stores – Operations
CSC Generation. Lead and develop a high-performing field organization through coaching, succession planning, and organizational structuring .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in multi-unit retail leadership, focusing on driving sales, profitability, and operational excellence while fostering a customer-obsessed culture. Proven ability to leverage AI and analytics to enhance decision-making and improve business performance.
Highest-signal resume keywords
Multi-Unit Retail LeadershipP&L ManagementOperational ExcellenceCustomer-Obsessed CultureAI and Analytics Implementation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ManagementBudgetingForecastingFleet ManagementPerformance MetricsOrganizational Change ManagementTraining Program DevelopmentOperational ExecutionFinancial StewardshipKPI Establishment
Soft Skills
Exceptional CommunicationCollaborationCross-Functional LeadershipCoachingTalent Development
Tools & Technologies
AI TechnologiesAnalytics ToolsRetail Management SoftwarePerformance Reporting SystemsCustomer Relationship Management (CRM)
Industry Keywords
Equipment RentalRetail OperationsCustomer LoyaltySuccession PlanningOperational Excellence
Tech Stack
Tools & technologiesSaltStack
About the role
Key responsibilities & impact- Lead and develop a high-performing field organization through coaching, succession planning, and organizational structuring
- Drive sales, profitability, sustainable growth, disciplined execution, financial stewardship, and operational excellence
- Expand equipment rentals, services, memberships, and other revenue opportunities
- Foster a customer-obsessed culture that delivers exceptional service, builds loyalty, increases conversion, and strengthens the Backcountry and Backcountry Outlet brands
- Oversee equipment rental operations, including fleet management, seasonal staffing, safety, compliance, and performance across all locations
- Recruit, develop, and retain talent while building accountability, collaboration, innovation, and continuous improvement
- Establish KPIs, reporting, performance expectations, and accountability for field leaders
- Partner with Merchandising, Marketing, Finance, HR, Real Estate, and Operations on strategic initiatives and growth
- Champion AI, analytics, and emerging technologies to simplify operations, improve productivity, and enhance decision-making and experiences
- Develop and improve operating procedures, training programs, and best practices for a scalable and consistent retail organization
- Own strategy and P&L across all stores and rental operations
- Report to the Senior Vice President of Retail and Culinary
Requirements
What you’ll need- 10+ years of progressive multi-unit retail leadership experience
- Proven success driving sales, profitability, operational excellence, and a customer-obsessed culture
- Demonstrated ability to develop high-performing leaders and scale a growing retail organization
- Strong financial acumen with experience managing P&L, budgeting, forecasting, and labor
- Experience leading equipment rental or service-based retail operations, including fleet management, operational execution, and profitability
- Experience leading organizational change and implementing scalable operating practices
- Proven ability to leverage AI, technology, and analytics to improve business performance, productivity, and decision-making
- Exceptional communication, collaboration, and cross-functional leadership skills
- Based in, or willing to relocate to, the Salt Lake City area
- Ability to travel frequently
- Employment is contingent on a background check, including verification of prior employment dates
Benefits
Comp & perks- Paid time off policies
- 401(k) match
- Medical, dental, and vision insurance
- Variety of supplemental insurance policies
- Employee discounts across the portfolio of brands
- Executive access to the SVP of Retail and Culinary and Backcountry's C-suite
- Autonomy to make portfolio-level business decisions
- Opportunity to build the retail organization and define its structure
- Employee wellbeing and exclusive outdoor perks