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CSC Generation

Vice President, Performance Marketing

CSC Generation

. Own performance marketing P&L and multi-year strategy across 13 brands .

Posted 9/23/2026full-timeCanadaLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing strategy and execution across multiple brands, with a strong focus on budget management, data-driven decision-making, and team leadership. Proficient in leveraging AI and automation tools to enhance marketing effectiveness and operational efficiency.

Highest-signal resume keywords
Performance Marketing StrategyPaid Media Budget ManagementTeam Leadership and DevelopmentData Analysis and ReportingAI and Automation Tool Adoption

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Performance MarketingPaid MediaCustomer Acquisition Cost (CAC)Lifetime Value (LTV)IncrementalityReturn on Ad Spend (ROAS)A/B TestingGoogle AdsMeta Ads ManagerGoogle Analytics
Soft Skills
Executive PresenceCommunication SkillsInfluencing Stakeholders
Tools & Technologies
TableauLooker Studio
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in Business
Industry Keywords
EcommerceRetailMulti-Brand ManagementAgency Relationship Management

Tech Stack

Tools & technologies
Tableau

About the role

Key responsibilities & impact
  • Own performance marketing P&L and multi-year strategy across 13 brands
  • Direct paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging-channel strategy
  • Allocate channels and budgets using incrementality, LTV, and blended CAC targets
  • Translate revenue and margin targets into a multi-year paid media investment plan
  • Build scalable playbooks for launches, promotions, and seasonal peaks
  • Track competitor activity and market trends
  • Build and lead performance marketing leaders, specialists, and supporting agencies
  • Set operating standards for testing velocity, reporting rigor, and channel expertise
  • Hold leadership teams and agency partners accountable to performance benchmarks and media efficiency
  • Expand into new channels and execute initial campaigns hands-on
  • Drive A/B and multivariate testing across creative, landing pages, and audience targeting
  • Drive adoption of AI and automation tools
  • Represent performance marketing on the marketing leadership team and in company-level strategy
  • Partner with Creative, Merchandising, eCommerce, Product, and Web Development
  • Translate performance data into commercial recommendations for executives
  • Flag risks and opportunities and bring solutions

Requirements

What you’ll need
  • Bachelor's degree in Marketing, Business, or a related field; advanced degree a plus
  • 12+ years of experience in performance marketing or paid media
  • 5+ years leading managers or team leads
  • Proven ownership of a paid media budget spanning search, social, shopping/feed, and display at multi-brand or multi-hundred-million-dollar revenue scale
  • Track record of owning performance marketing across multiple brands or business units simultaneously
  • Strong command of CAC, LTV, incrementality, marginal ROAS, and blended efficiency
  • Ability to influence and align Creative, Merchandising, eCommerce, and executive stakeholders without direct authority
  • Experience building and leading teams of leaders and managing agency relationships at scale
  • Strong executive presence and communication skills
  • Experience reporting directly to the C-suite or serving on a leadership team
  • Experience using AI and automation tools to improve decisions, output, or team efficiency
  • Hands-on fluency with Google Ads and Meta Ads Manager
  • Fluency with Google Analytics and Tableau or Looker Studio
  • Employment contingent on a background check, including verification of prior employment dates
  • Must not be a B.C. Resident
  • Preferred: experience across multiple retail or ecommerce verticals
  • Preferred: multi-brand or multi-site paid media management experience

Benefits

Comp & perks
  • Paid time off policies
  • RRSP match
  • Medical, dental, and vision coverage
  • Supplemental benefit options
  • Employee discounts across CSC Generation's portfolio of brands
  • Competitive US benefits also listed: 401(k) match, medical/dental/vision, supplemental policies, and employee discounts