Vice President, Performance Marketing

CSC Generation

. Own the performance marketing P&L and multi-year strategy across 13 brands .

Posted 9/23/2026full-timeUnited StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing strategy, budget management, and team leadership across multiple brands. Proficient in leveraging data analytics and AI tools to drive marketing efficiency and influence cross-functional stakeholders.

Highest-signal resume keywords

Performance Marketing LeadershipMulti-Channel Paid Media ManagementBudget Ownership and StrategyTeam Building and CoachingData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingPaid MediaCACLTVIncrementalityMarginal ROASA/B TestingMultivariate TestingGoogle AdsMeta Ads Manager

Soft Skills

Executive PresenceCommunication SkillsInfluencing StakeholdersCoachingMonitoring Performance

Tools & Technologies

Google AnalyticsTableauLooker StudioAI ToolsAutomation Tools

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

EcommerceRetailMulti-Brand ManagementPerformance BenchmarksMarket Trends

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own the performance marketing P&L and multi-year strategy across 13 brands
Set channel and budget allocation based on incrementality, LTV, and blended CAC targets
Translate revenue and margin targets into a multi-year paid media investment plan
Build repeatable playbooks for launches, promotions, and seasonal peaks
Track competitor activity and market trends
Build and lead a team of performance marketing leaders and specialists, with supporting agencies
Set operating standards for testing velocity, reporting rigor, and channel expertise
Coach leaders, monitor performance, and intervene directly when needed
Hold agency partners accountable to performance benchmarks, media efficiency, and scopes of work
Own new channel expansion and execute initial campaigns in new channels
Drive A/B and multivariate testing across creative, landing pages, and audience targeting
Drive adoption of AI and automation tools
Represent performance marketing on the marketing leadership team and in company-level strategy
Partner with Creative, Merchandising, eCommerce, Product, and Web Development
Translate performance data into commercial recommendations for the executive team
Flag risks and opportunities and bring solutions

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field
12+ years of experience in performance marketing or paid media
5+ years leading managers or team leads
Proven ownership of a multi-channel paid media budget at multi-brand or multi-hundred-million-dollar revenue scale
Track record of owning performance marketing across multiple brands or business units simultaneously
Strong command of CAC, LTV, incrementality, marginal ROAS, and blended efficiency
Ability to influence Creative, Merchandising, eCommerce, and executive stakeholders without direct authority
Experience building and leading teams of leaders
Experience managing agency relationships at scale
Strong executive presence and communication skills
Experience reporting directly to the C-suite or serving on a leadership team
Experience using AI and automation tools to improve decisions, output, or team efficiency
Hands-on fluency with Google Ads and Meta Ads Manager
Fluency with Google Analytics and Tableau or Looker Studio
Employment contingent on a background check, including verification of prior employment dates
Must be able and willing to attend a mandatory in-person interview before an offer
Preferred: experience across multiple retail or ecommerce verticals
Preferred: experience with multi-brand or multi-site paid media management

Benefits

Comp & perks

Paid time off policies
401(k) match (US)
Medical, dental, and vision coverage (US)
Supplemental insurance policies (US)
Employee discounts across the portfolio of brands (US)
Paid time off policies (Canada)
RRSP match (Canada)
Medical, dental, and vision coverage (Canada)
Supplemental benefit options (Canada)
Employee discounts across the portfolio of brands (Canada)