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Digital Business Analyst
CTI Staffing. Contribute to the continuous enhancement and evolution of Digital Banking's strategic and ad-hoc analytics capabilities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in data analysis, reporting, and digital marketing strategies, with a strong focus on statistical tools and methodologies to drive business decisions and enhance digital banking capabilities.
Highest-signal resume keywords
Data AnalysisWeb AnalyticsStatistical ToolsDigital MarketingFinancial Services Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data MiningSegmentationCustomer ProfilingLinear RegressionTime Series AnalysisFactor AnalysisCluster AnalysisReport PreparationQuality ControlDashboard Creation
Soft Skills
Analytical SkillsVerbal CommunicationWritten CommunicationTraining SkillsCollaboration
Tools & Technologies
Web Analytics SoftwareTag Management Software
Industry Keywords
Digital BankingRisk ManagementRegulatory StandardsMarketingProduct Management
About the role
Key responsibilities & impact- Contribute to the continuous enhancement and evolution of Digital Banking's strategic and ad-hoc analytics capabilities
- Examine unique business needs and develop relevant documentation to inform decisions
- Develop fact-based reports supporting management decisions about digital content creation or expansion
- Analyze data and perform quality control of reporting and analysis for the Bank's digital portfolio
- Develop approaches and methodologies to answer business questions, evaluate digital opportunities, and assess market potential
- Create dashboards and automated processes to improve reporting quality and efficiency, consolidate data, and assist with tag management and web analytics software implementations
- Provide recommendations from data mining, segmentation, customer profiling, and quantitative analyses to identify acquisition, cross-sell, up-sell, and retention opportunities through digital channels
- Integrate approved recommendations into business strategies, plans, and tactics with business partners
- Partner with Digital Marketing and Content Management teams to create measurement strategies for digital content updates and campaigns
- Train business partners to use analytics capabilities, prepare reports, and properly utilize report data
- Adhere to company risk and regulatory standards, policies, controls, and Risk Appetite
- Escalate risk-related issues to management
- Promote diversity and support the Bank brand
- Maintain internal control standards and implement internal and external audit points and applicable regulator issues
- Complete other related duties as assigned
Requirements
What you’ll need- Bachelor's degree and a minimum of 4 years marketing, product management, financial, analytics, and/or data management experience, or in lieu of a degree, a combined minimum of 8 years higher education and/or work experience, including a minimum of 4 years marketing, product management, financial, analytics and/or data management experience
- Knowledge of statistical concepts
- Proven analytical skills
- Experience compiling and interpreting technical information
- Experience presenting to a non-technical audience
- Strong verbal and written communication skills
- Knowledge of pertinent statistical tools and techniques, such as linear regression, time series analysis, factor analysis, cluster analysis, etc. used for modeling, segmentation and data analysis
- Previous financial services industry experience
- Experience with pertinent web analytics and tag software
- Ability to work in a fast-paced environment