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Email & Social Media Marketing Specialist
Cube Care Company. Develop, implement, and optimize email marketing strategies to drive engagement, nurture leads, and boost conversions .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and optimizing email marketing strategies, managing successful campaigns, and utilizing email marketing tools. Proficient in audience segmentation, automation, and data analysis to enhance engagement and conversions.
Highest-signal resume keywords
Email Marketing Strategy DevelopmentAudience SegmentationEmail Marketing Tools ProficiencyData Analysis and OptimizationGDPR and CAN-SPAM Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingCampaign ManagementA/B TestingContent CreationWebsite OptimizationSEO KnowledgeDigital AdvertisingBasic Design SkillsCRM Platforms FamiliarityAnalytics Monitoring
Soft Skills
Excellent CopywritingStrong CommunicationHighly OrganizedDetail-OrientedAbility to Manage Multiple Campaigns
Tools & Technologies
MailchimpHubSpotKlaviyoActiveCampaignCanvaSalesforceZoho
Industry Keywords
B2B MarketingB2C MarketingEmail Deliverability Best PracticesDigital Marketing AssetsWebsite Security
Tech Stack
Tools & technologiesLinuxUnix
About the role
Key responsibilities & impact- Develop, implement, and optimize email marketing strategies to drive engagement, nurture leads, and boost conversions
- Design, update, and maintain the company website and landing pages
- Create web graphics, banners, and digital marketing assets
- Manage website content and ensure branding and messaging consistency
- Optimize website performance, responsiveness, and user experience
- Support social media and marketing teams with visual and technical web requirements
- Monitor website analytics and recommend improvements
- Maintain website security, integrations, and user access permissions
- Handle company social media accounts on X, TikTok, Pinterest, YouTube, Instagram, and LinkedIn
- Plan, create, and execute newsletters, promotions, and automated email workflows
- Segment audiences for personalized and behavior-based campaigns
- Manage email databases for accuracy, list health, and deliverability
- Conduct A/B testing on subject lines, content, and calls to action
- Monitor and report on open rates, click-through rates, conversions, and unsubscribe rates
- Ensure compliance with GDPR, CAN-SPAM, and other email regulations
- Work with sales and marketing teams to align strategies with business goals
- Collaborate with designers and copywriters to produce compelling, on-brand email content
- Provide recommendations based on campaign performance data
- Refine segmentation, personalization, and automation strategies
- Stay current with email marketing best practices, industry trends, and emerging tools
- Explore CRM, website, and paid marketing integrations to enhance results
Requirements
What you’ll need- Proven experience in email marketing, with a strong track record of managing successful campaigns
- Proficiency with email marketing tools (Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar)
- Strong understanding of audience segmentation, automation, and deliverability best practices
- Analytical mindset with the ability to interpret data and optimize campaigns
- Excellent copywriting and communication skills
- Highly organized, detail-oriented, and able to manage multiple campaigns at once
- Experience in both B2B and B2C marketing (preferred)
- Familiarity with CRM platforms such as HubSpot, Salesforce, or Zoho (preferred)
- Knowledge of SEO, content marketing, or digital advertising (a plus but not required)
- Experience working in a fast-paced or startup environment (preferred)
- Basic design skills in Canva or similar (bonus)
- Minimum 5th generation Intel i5 processor or equivalent
- Minimum 4.00 GB RAM
- Windows 10 or Mac OSX; no Linux, Unix, or other operating systems
- Internet speed of 5.0 MBPS or higher on both primary and backup connections
- Noise-cancelling headset connected via USB port
- Webcam of at least 3 megapixels capable of 720p recording
Benefits
Comp & perks- Competitive pay with performance-based rewards
- Permanent work-from-home job
- Opportunities to earn more through overtime (where applicable)
- Clear career growth and advancement
- Opportunities to take on new projects
- Learning and skill improvement from experienced and high-performing teams
- Collaborative and supportive culture
- Competitive Salary + Commission Package
- Healthcare
- One (1) Week Paid Vacation
- Additional Incentives and Bonuses
- Inspiring and fun work environment with endless career advancements