Field & Event Marketing Manager – EMEA

Cupix

. Own Cupix's EMEA field marketing and event calendar, identifying the right mix of trade shows, industry conferences, owned events, customer events and partner activations .

Posted 10/9/2026full-timeRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing EMEA field marketing events, including budget management, vendor negotiation, and performance evaluation. Proficient in CRM and marketing automation, with a strong focus on account-based marketing principles and driving pipeline creation.

Highest-signal resume keywords

Field Marketing ManagementEvent Strategy DevelopmentBudget ManagementCRM and Marketing AutomationAccount-Based Marketing (ABM)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event MarketingB2B Demand GenerationVendor NegotiationROI MeasurementProject ManagementPipeline TrackingKPI DefinitionPerformance EvaluationMulti-Currency Purchase OrdersVAT-Compliant Invoicing

Soft Skills

Commercial MindednessIndependent WorkOrganizational SkillsCommunication SkillsCollaboration

Industry Keywords

SaaSTechConstructionAECProptechBuilt EnvironmentEuropean MarketsEvent CollateralLead HandoverAccount Engagement

About the role

Key responsibilities & impact

Own Cupix's EMEA field marketing and event calendar, identifying the right mix of trade shows, industry conferences, owned events, customer events and partner activations
Develop event strategies and investment recommendations aligned to regional sales priorities, target accounts, industry segments and revenue objectives
Define event-level objectives, KPIs and pipeline targets and evaluate programme performance
Serve as Cupix's primary point of contact with exhibition bodies, event organisers, and venue partners across EMEA
Support the NAMER marketing team on events as needed, remotely or in person
Own the full lifecycle of EMEA events, from business case to post-event review
Source and negotiate venues and suppliers, and build agendas and run-of-show
Coordinate speakers, customers, partners and sponsors, and manage invitations and registration with Sales and Marketing
Lead onsite delivery, including suppliers, speakers, Cupix staff and logistics
Run post-event follow-up, including lead handover to Sales, CRM updates and reporting
Build repeatable EMEA event processes, templates and checklists
Manage EMEA event assets, demo equipment and branded materials, including shipping, storage, cross-border requirements and inventory tracking
Coordinate localised event collateral with global design and marketing teams
Own planning, forecasting and day-to-day management of the EMEA field marketing budget
Build event-level budget plans, track actuals against forecast, and surface cost risks or surplus
Manage multi-currency purchase orders, VAT-compliant invoicing, and expense reconciliation
Track how EMEA events contribute to pipeline creation, deal acceleration, and account engagement
Build and deliver post-event performance packs with revenue attribution and investment recommendations
Maintain CRM data quality for event-sourced contacts and accurate attribution
Embed field events into the broader EMEA ABM programme
Coordinate ABM activation around key EMEA events and execute account-specific engagement
Partner with EMEA sales to direct investment toward strategically valuable accounts
Track account-level engagement and contribute data to ABM performance reviews and territory planning

Requirements

What you’ll need

4-7 years in field marketing, event marketing or B2B demand generation, ideally in SaaS or tech
Track record of independently running B2B events and field programmes across multiple European markets
Experience working with Sales to prioritise accounts and turn field activity into qualified pipeline
Proven budget management, vendor negotiation and ROI measurement
Strong project management, juggling multiple events, vendors and deadlines at once
Hands-on CRM and marketing automation experience (event leads, attribution, reporting)
Commercially minded and comfortable working independently
UK-based, with willingness to travel regularly across EMEA (30-40%)
Experience in the construction, AEC, proptech, or built environment industries
Familiarity with account-based marketing principles and ABM tools

Benefits

Comp & perks

Paid annual leave in accordance with Cupix's UK policy.
Company-provided health insurance.
Remote working within the UK.
£50 monthly allowance towards phone and internet expenses.
Opportunities to travel across EMEA and collaborate with international teams.