CRM Manager – Contract

Curology

. Develop segmentation and channel strategies for assigned CRM campaigns.

Posted 9/15/2026contractRemote • California • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on campaign strategy, execution, and performance analysis. Proficient in building and deploying campaigns in Iterable, including A/B testing and data-driven decision-making.

Highest-signal resume keywords

CRM MarketingIterable Campaign ManagementA/B Testing MethodologyCreative Brief WritingCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Segmentation StrategyEmail Campaign DevelopmentSMS Campaign DevelopmentData Feed AccuracyPerformance TrackingPersonalization TokensCreative ReviewCampaign Calendar ManagementCopywritingAnalytics Collaboration

Soft Skills

Cross-Functional CollaborationStakeholder ManagementActionable Feedback

Tools & Technologies

IterableKlaviyoBraze

Industry Keywords

Direct-to-ConsumerSubscription BusinessLifecycle MarketingCampaign Performance Metrics

About the role

Key responsibilities & impact

Develop segmentation and channel strategies for assigned CRM campaigns.
Define messaging strategies with cross-functional stakeholders.
Refine segmentation logic based on campaign performance and customer lifecycle stage.
Write copy and develop creative briefs for graphic designers.
Review and critique creative deliverables against brand, messaging, and strategy goals.
Manage stakeholder approvals for copy, creative, and audience definitions.
Build and launch email and SMS campaigns and automated journeys hands-on in Iterable.
Own execution quality, including rendering checks, personalization tokens, and data feed accuracy.
Maintain a campaign calendar.
Track campaign performance and translate results into recommendations.
Concept and architect A/B tests, share results, and apply findings to future campaigns.
Work with Analytics or Engineering to establish dashboards or data feeds into Iterable.
Represent the Lifecycle team in a cross-functional environment.

Requirements

What you’ll need

5–7 years of experience in CRM or lifecycle marketing, ideally at a direct-to-consumer or subscription business, with ownership spanning strategy, creative, and hands-on execution.
Hands-on experience building and deploying campaigns in Iterable (strongly preferred) or a comparable ESP such as Klaviyo or Braze, including segmentation, templates, and QA.
Experience writing creative briefs and copy, and giving structured, actionable feedback to designers.
Comfort analyzing campaign performance data (open rate, CTR, conversion, revenue per send) and applying insights to future campaigns.
Familiarity with A/B testing methodology for messaging, creative, and send strategy.
Bachelor's degree preferred but not required; equivalent hands-on CRM/lifecycle experience will be considered in place of a degree.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Curology Website LinkedIn All Job Openings 501 - 1000 employees Founded 2014 🏥 Healthcare 💄 Beauty ⚕️ Healthcare Insurance 💰 Funding Round on 2021-03 Healthcare
Beauty
Healthcare Insurance Curology is a personalized skincare company that offers treatment plans for individuals seeking customized solutions for their skin and hair concerns. Through a comprehensive online consultation, customers share their medical history, lifestyle factors, and skin or hair goals, which are reviewed by licensed dermatology providers. Curology creates custom formulas, including ingredients like Tretinoin for skin treatments and Minoxidil for hair growth. Products are shipped directly to customers, simplifying access to personalized skincare and haircare solutions. The company focuses on acne treatment, anti-aging, and hair regrowth, offering a subscription-based model to deliver ongoing results. CRM Manager – Contract 🔥 51 minutes ago 🏄 California – Remote ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 🏆 Customer Success 🦅 H1B Visa Sponsor 👻 Ghost score 11% Apply Now Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Develop segmentation and channel strategies for assigned CRM campaigns.
Define messaging strategies with cross-functional stakeholders.
Refine segmentation logic based on campaign performance and customer lifecycle stage.
Write copy and develop creative briefs for graphic designers.
Review and critique creative deliverables against brand, messaging, and strategy goals.
Manage stakeholder approvals for copy, creative, and audience definitions.
Build and launch email and SMS campaigns and automated journeys hands-on in Iterable.
Own execution quality, including rendering checks, personalization tokens, and data feed accuracy.
Maintain a campaign calendar.
Track campaign performance and translate results into recommendations.
Concept and architect A/B tests, share results, and apply findings to future campaigns.
Work with Analytics or Engineering to establish dashboards or data feeds into Iterable.
Represent the Lifecycle team in a cross-functional environment. 🎯 Requirements
5–7 years of experience in CRM or lifecycle marketing, ideally at a direct-to-consumer or subscription business, with ownership spanning strategy, creative, and hands-on execution.
Hands-on experience building and deploying campaigns in Iterable (strongly preferred) or a comparable ESP such as Klaviyo or Braze, including segmentation, templates, and QA.
Experience writing creative briefs and copy, and giving structured, actionable feedback to designers.
Comfort analyzing campaign performance data (open rate, CTR, conversion, revenue per send) and applying insights to future campaigns.
Familiarity with A/B testing methodology for messaging, creative, and send strategy.
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