Curology

Customer Success Manager

• Develop segmentation and channel strategies for assigned CRM campaigns.
• Define messaging strategies with cross-functional stakeholders.
• Refine segmentation logic based on campaign performance and customer lifecycle stage.
• Write copy and develop creative briefs for graphic designers.
• Review and critique creative deliverables against brand, messaging, and strategy goals.
• Manage stakeholder approvals for copy, creative, and audience definitions.
• Build and launch email and SMS campaigns and automated journeys hands-on in Iterable.
• Own execution quality, including rendering checks, personalization tokens, and data feed accuracy.
• Maintain a campaign calendar.
• Track campaign performance and translate results into recommendations.
• Concept and architect A/B tests, share results, and apply findings to future campaigns.
• Work with Analytics or Engineering to establish dashboards or data feeds into Iterable.
• Represent the Lifecycle team in a cross-functional environment.

CRM Manager – Contract