Marketing Director – Occupier Advisory

Cushman & Wakefield

. Lead, develop, and execute a comprehensive strategic marketing plan for the Americas Occupier Advisory businesses, including Tenant Representation and Strategic Consulting.

Posted 10/21/2026full-timeUnited StatesLead💰 $131,750 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing strategic marketing plans tailored to the commercial real estate sector, with a strong focus on stakeholder engagement, performance measurement, and team leadership. Proficient in utilizing digital marketing tools and analytics to optimize marketing strategies and drive revenue growth.

Highest-signal resume keywords

Strategic Marketing LeadershipDigital Marketing ToolsPerformance MeasurementStakeholder ManagementTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentCampaign ExecutionMarket AnalysisKPI MeasurementAdvertising ManagementPublic RelationsBusiness DevelopmentProject ManagementAnalytical SkillsProblem-Solving

Soft Skills

Exceptional CommunicationInterpersonal SkillsOrganizational SkillsAdaptabilityInfluencing Skills

Tools & Technologies

Microsoft Office SuiteDigital Marketing ToolsAdobe Creative Suite

Industry Keywords

Commercial Real EstateTenant RepresentationStrategic ConsultingSales EnablementMarket SegmentationCompetitive IntelligenceBrand StandardsClient EngagementCultural CompetenceRevenue Growth

About the role

Key responsibilities & impact

Lead, develop, and execute a comprehensive strategic marketing plan for the Americas Occupier Advisory businesses, including Tenant Representation and Strategic Consulting.
Collaborate with business partners and the broader Marketing, Communications & Research organization on marketing and sales enablement strategies.
Deliver innovative strategies and tactics based on competitive landscape, industry trends, customer buyer behavior, personas, customer data, fee earner feedback, and market segmentation.
Develop, execute, and continuously refine strategic marketing plans, campaigns, and sales enablement strategies aligned with business goals.
Manage multiple Occupier Advisory verticals and tailor activities to each group’s focus, clients, and market challenges.
Measure performance and analyze results using KPIs, campaign performance, feedback, and adoption metrics.
Lead and mentor a high-performing team, fostering collaboration, learning, accountability, and individual development.
Partner with business leadership to align marketing initiatives with strategic objectives, fee-earner support, and revenue growth.
Influence stakeholders and optimize marketing investments based on competitive, client, and market insights.
Coordinate digital marketing, creative design, communications, research, content plans, and third-party vendors.
Drive engagement throughout the buying journey through high-impact marketing content.
Share best practices and competitive intelligence with marketing and research leaders across service lines.
Position C&W as the real estate advisor of choice and premier industry thought leader.
Anticipate market opportunities and threats and provide strategic insights for decision-making.
Optimize marketing expenditures using KPIs to guide resource allocation.
Ensure adherence to corporate guidelines and consistent application of global brand standards.
Report progress toward objectives, milestones, success metrics, and performance evidence using data and constituent feedback.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field required.
8+ years of experience in marketing, preferably within commercial real estate.
Proven track record of serving as the primary marketing leader for an office, region, or revenue-focused business group.
Track record of successfully implementing and enforcing marketing procedures and achieving measurable results.
Demonstrated success in managing advertising, public relations, events, and business development activities.
Experience with digital marketing tools and strategies, including analytics and optimization.
High proficiency in Microsoft Office Suite.
Familiarity with Adobe Creative Suite is a plus.
Exceptional communication and interpersonal skills, with the ability to interface effectively with clients and stakeholders at all levels.
Strong project management and organizational skills with the ability to manage multiple priorities.
Exceptional written, verbal, and presentation communication skills.
Strong analytical and problem-solving abilities, with a conceptual mindset.
Proven leadership skills, including stakeholder management, building relationships, and influencing peers and leaders.
Ability to work effectively in diverse cultural and educational environments.
High confidence, adaptability, and the ability to lead teams in dynamic and fast-paced settings.

Benefits

Comp & perks

Health insurance
Vision insurance
Dental insurance
Flexible spending accounts
Health savings accounts
Retirement savings plans
Life insurance
Disability insurance programs
Paid and unpaid time away from work
Competitive pay