Marketing Specialist

Cushman & Wakefield

. Manage the development and execution of property marketing initiatives from project kickoff through final delivery .

Posted 10/9/2026full-timeUnited StatesMid-LevelSenior💰 $63,750 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing integrated property marketing initiatives, coordinating cross-functional teams, and delivering projects on time while maintaining high standards of quality and accuracy. Proficient in utilizing data-driven insights to enhance campaign performance and client engagement.

Highest-signal resume keywords

Project ManagementIntegrated Marketing ChannelsRelationship ManagementCommunication SkillsCommercial Real Estate Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentCampaign CoordinationProject DirectionPerformance Metrics AnalysisWorkflow Management

Soft Skills

Organizational SkillsProblem-Solving SkillsInterpersonal SkillsAttention to DetailSelf-Motivation

Tools & Technologies

Project Management PlatformsMarketing TechnologyDigital AdvertisingSocial MediaEmail Marketing

Industry Keywords

Commercial Real EstateArchitectureCommercial ConstructionProfessional ServicesAgency Marketing

About the role

Key responsibilities & impact

Manage the development and execution of property marketing initiatives from project kickoff through final delivery
Partner with Brokerage Teams and Property Marketing COE partners to understand properties, target audiences, differentiators, business objectives, and marketing needs
Develop property marketing strategies and recommend appropriate tactics and deliverables
Coordinate integrated property marketing campaigns across print and digital channels
Partner with Content, Graphic Design, Web/Video, and other marketing resources to execute cohesive campaigns
Provide project direction to cross-functional partners
Ensure deliverables align with approved strategies, objectives, and brand standards
Review marketing materials for accuracy, consistency, and alignment
Coordinate campaign launches and final delivery of project assets
Serve as day-to-day marketing point of contact for Brokerage and Leasing Teams across the country
Lead project kickoffs, status calls, and meetings
Establish project scopes, timelines, milestones, and deliverables
Manage workflows and cross-functional resources
Maintain communication regarding project status, milestones, needs, and challenges
Manage feedback and revision cycles
Identify and communicate project risks, missing information, scope changes, and timeline challenges
Escalate significant challenges to the Marketing Manager
Maintain accurate project information in project management, collaboration, and tracking platforms
Build relationships with Brokerage Teams and internal marketing partners
Serve in a client-facing capacity for appropriate assignments
Provide marketing recommendations based on Brokerage Team and Investor Client objectives
Coordinate campaign tracking and reporting
Review campaign performance metrics
Share campaign results with stakeholders
Use data and campaign insights to recommend performance improvements

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, Real Estate, or a related field preferred
3+ years of marketing, project management, account management, or related professional experience
Commercial Real Estate, architecture, commercial construction, professional services, or agency marketing experience preferred
Demonstrated ability to manage projects from initial kickoff through final delivery
Strong project management, organizational, and prioritization skills with the ability to manage multiple projects and competing deadlines simultaneously
Strong written and verbal communication skills
Ability to lead project meetings and communicate effectively with Brokerage Teams, clients, leadership, and cross-functional partners
Strong relationship management and interpersonal skills
Strong problem-solving skills
Working knowledge of integrated marketing channels, including print, email, websites, digital advertising, social media, presentations, and other marketing platforms
Familiarity with project management platforms and marketing technology preferred
Strong attention to detail and commitment to accuracy and quality
Ability to work independently, take ownership of assigned projects, and make sound decisions
Ability to receive and incorporate feedback constructively
Proven commitment to providing excellent internal and external client service
Self-motivated and proactive with a willingness to learn, develop, and take on new challenges
Comfortable working in a fast-paced, deadline-driven, high-volume environment

Benefits

Comp & perks

Health insurance
Vision insurance
Dental insurance
Flexible spending accounts
Health savings accounts
Retirement savings plans
Life insurance
Disability insurance programs
Paid and unpaid time away from work
Competitive pay