CRM Marketing Coordinator

Custom Ink

. Create and deploy email, SMS, and Direct Mail campaigns.

Posted 10/23/2026full-timeRemote • United StatesJunior💰 $50,000 - $63,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and data-driven marketing, focusing on email, SMS, and Direct Mail campaigns. Proficient in audience segmentation, performance analysis, and leveraging AI for marketing strategies.

Highest-signal resume keywords

CRM Marketing ExperienceEmail Campaign ManagementData Analysis and ReportingAudience SegmentationFamiliarity with Klaviyo, HubSpot, and Salesforce

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingSMS MarketingDirect Mail CampaignsData-Driven MarketingA/B TestingPerformance AnalysisCustomer SegmentationPersonalization StrategiesContent Generation Using AIDesign Principles

Soft Skills

Excellent Communication SkillsOrganizational SkillsDetail-Oriented MindsetProactive ApproachReliability

Tools & Technologies

CRM PlatformsEmail Service ProvidersCustomer Data PlatformsCanva

Industry Keywords

Digital MarketingCustomer Journey OptimizationCreative BriefsMarketing AnalyticsCustomer Insights

About the role

Key responsibilities & impact

Create and deploy email, SMS, and Direct Mail campaigns.
Ensure campaigns are accurate and consistent with the Custom Ink brand.
Set up campaigns, manage assets, and schedule sends using the CRM platform.
Maintain CRM segments and customer profile data for accurate audience targeting and personalized messaging.
Pull reports, gather and analyze performance data, and identify key trends.
Support efforts to optimize the customer journey.
Partner with Site and Sales teams to draft creative briefs and provide customer insights.
Set up and report A/B and multivariate test results to inform creative and segmentation strategy.
Support campaigns that help customers celebrate milestones, unite teams, and build communities.
Report to the CRM Marketing Manager.

Requirements

What you’ll need

1–3 years of hands-on experience in CRM or data-driven marketing, with a focus on email, SMS, or Direct Mail.
Familiarity with CRM platforms, including Email Service Providers (ESPs) and Customer Data Platforms (CDPs): Klaviyo, HubSpot, and Salesforce.
Understanding of how AI can be leveraged for content generation, audience segmentation, and predictive analysis.
Basic understanding of customer segmentation, personalization, and testing methodologies.
Demonstrated ability to pull reports and analyze data to surface key insights.
Excellent communication and organizational skills, with a proactive, reliable, and detail-oriented mindset.
Hands-on experience with Canva and a foundational understanding of design principles are a strong plus.
A bachelor’s degree in Marketing, Digital Marketing, or a related field is preferred.
Must reside in a state where Custom Ink is registered to do business as an employer.
Satisfactory completion of a criminal background check is required for employment.
Applicants must comply with Custom Ink’s AI interview policy; AI tools may not be used during live interviews to generate, draft, suggest, or influence responses.

Benefits

Comp & perks

Generous Paid Time Off: Recharge with flexible paid time off policies and major paid holidays.
Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan.
Virtual medical consultations through MDLIVE.
Mental health services through preferred partners.
Up to 14 weeks of fully paid parental leave for birthing parents.
8 weeks of fully paid parental leave for non-birthing parents.
Adoption assistance.
Pet insurance.
Caregiver leave.
Fertility benefits.
401(k) plan featuring company matching.
Employer HSA contributions for eligible plans.
Life & AD&D insurance.
Flexible spending account options.
Financial wellness resources.
Training programs.
Certifications.
Tuition assistance.
Minimal travel; occasional trips may be required for key meetings, collaboration opportunities, or area-connected events.