Custom Ink

Sales

• Build and lead a verticalized SMB and Education sales motion
• Translate company growth strategy into repeatable pipeline generation, sales execution, and team development
• Design and execute GTM strategies across SMB segments including Technology, Financial Services, Healthcare & Life Sciences, Industrial Services & Trades, Municipal & Government Organizations, and Professional Services
• Develop GTM strategies for the collegiate and K–12 educational ecosystem
• Recruit, onboard, and develop an inclusive, high-performing team of AEs and SDRs
• Provide continuous coaching and structured onboarding curricula
• Build institutional sales frameworks with Athletic Departments, Student Organizations, and purchasing teams
• Leverage Custom Ink’s collegiate licensing footprint
• Own and manage the vertical revenue forecast for senior leadership
• Establish CRM data discipline, opportunity validation, and pipeline stability
• Partner with Marketing on cobranded demand generation
• Align with Sales Enablement to publish vertical playbooks
• Represent SMB and EDU customer needs in product development
• Cultivate team well-being and Custom Ink’s core values
• Meet quarterly and annual revenue targets while maintaining 3x pipeline coverage
• Increase month-over-month new-logo acquisition across target verticals
• Maintain forecasting variance within a ±10% target threshold
• Launch a documented collegiate sales blueprint and core SMB/EDU vertical playbook library
• Optimize onboarding time to productivity, equitable quota attainment, team engagement, and retention

Senior Manager, Sales, SMB & EDU