Senior Manager, Sales, SMB & EDU

Custom Ink

. Build and lead a verticalized SMB and Education sales motion .

Posted 9/18/2026full-timeRemote • Alabama • United StatesSenior💰 $115,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and leading sales teams within SMB and education sectors, with a strong focus on developing go-to-market strategies and achieving revenue targets. Proficient in CRM management, team development, and aligning cross-functional goals to drive growth.

Highest-signal resume keywords

GTM Strategy DevelopmentSales Team LeadershipCRM Experience (Salesforce Preferred)Education Market ExpertiseForecasting Methodologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExecutionPipeline GenerationConsultative Sales Frameworks (MEDDIC, Challenger, SPIN)Revenue ForecastingTeam Development

Soft Skills

CoachingTeam EngagementCross-Functional Alignment

Tools & Technologies

CRM PlatformsSalesforce

Industry Keywords

SMB SalesEducation MarketCollegiate LicensingK–12 ProcurementHigh-Volume Growth Environments

About the role

Key responsibilities & impact

Build and lead a verticalized SMB and Education sales motion
Translate company growth strategy into repeatable pipeline generation, sales execution, and team development
Design and execute GTM strategies across SMB segments including Technology, Financial Services, Healthcare & Life Sciences, Industrial Services & Trades, Municipal & Government Organizations, and Professional Services
Develop GTM strategies for the collegiate and K–12 educational ecosystem
Recruit, onboard, and develop an inclusive, high-performing team of AEs and SDRs
Provide continuous coaching and structured onboarding curricula
Build institutional sales frameworks with Athletic Departments, Student Organizations, and purchasing teams
Leverage Custom Ink’s collegiate licensing footprint
Own and manage the vertical revenue forecast for senior leadership
Establish CRM data discipline, opportunity validation, and pipeline stability
Partner with Marketing on cobranded demand generation
Align with Sales Enablement to publish vertical playbooks
Represent SMB and EDU customer needs in product development
Cultivate team well-being and Custom Ink’s core values
Meet quarterly and annual revenue targets while maintaining 3x pipeline coverage
Increase month-over-month new-logo acquisition across target verticals
Maintain forecasting variance within a ±10% target threshold
Launch a documented collegiate sales blueprint and core SMB/EDU vertical playbook library
Optimize onboarding time to productivity, equitable quota attainment, team engagement, and retention

Requirements

What you’ll need

8–12+ years of progressive sales experience
At least 4–5 years in a leadership role managing closing (AE) and/or pipeline generation (SDR) teams
Experience in fast-paced, high-volume growth environments
Experience designing and executing GTM strategies across SMB industry verticals
Strong commercial exposure to the education market
Experience navigating higher education procurement, collegiate licensing frameworks, or K–12 district organizational purchasing highly valued
Strong command of forecasting methodologies
Experience with CRM platforms; Salesforce preferred
Experience with consultative, value-based sales frameworks such as MEDDIC, Challenger, or SPIN
Ability to recruit, onboard, develop, and coach inclusive, high-performing AE and SDR teams
Ability to align cross-functional goals with Marketing, Product, and Finance
Must reside in a state where Custom Ink is registered to do business as an employer; eligible states include AL, AZ, CA, CO, CT, DC, DE, FL, GA, ID, IL, IN, KY, LA, MA, ME, MD, MI, MN, MO, MS, NC, NH, NJ, NM, NV, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI, WV
Ability to remain stationary for extended periods while working at a computer
Regular use of standard office equipment, including computer, keyboard, mouse, and telephone
Satisfactory completion of a criminal background check
Must comply with Custom Ink’s AI interview policy; AI tools may not be used during live interviews to generate, draft, suggest, or influence responses

Benefits

Comp & perks

Quarterly performance bonus targeted at 20% of base salary, tied to individual/company performance and continued retention
Equity compensation
Flexible paid time off policies
Major paid holidays
Medical, Dental, and Vision coverage through a PPO or HDHP plan
Virtual medical consultations through MDLIVE
Mental health services through preferred partners
Up to 14 weeks of fully paid parental leave for birthing parents
8 weeks of fully paid parental leave for non-birthing parents
Adoption assistance
Pet insurance
Caregiver leave
Fertility benefits
401(k) plan with company matching
Employer HSA contributions for eligible plans
Life & AD&D insurance
Flexible spending account options
Training programs
Certifications
Tuition assistance
Minimal travel, as determined by business needs