Events Marketing Manager

Customer.io

. Own and manage the EMEA in-person events calendar, including field events, hosted experiences, sponsored conferences, and activations .

Posted 10/7/2026full-timeRemote • United Kingdom, IrelandMid-LevelSenior💰 $93,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing EMEA in-person events and webinars, with a strong focus on project management, lead capture, and data reporting. Proficient in collaborating with cross-functional teams and utilizing marketing automation tools to enhance event engagement and ROI.

Highest-signal resume keywords

Event Marketing ExperienceProject Management SkillsMarketing Automation ToolsWebinar ManagementB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event ManagementLead CaptureData ReportingAudience EngagementSuccess Metrics DefinitionVendor CoordinationRegistration ManagementMulti-Channel PromotionAttribution TrackingEvent Format Evaluation

Soft Skills

CollaborationCommunicationProblem-SolvingOrganizational SkillsAttention to Detail

Tools & Technologies

SalesforceCustomer.ioMarketoLivestormZoomEvent Management Tools

Industry Keywords

B2BSaaSEMEA MarketsIn-Person EventsWebinarsEvent ActivationField EventsSponsored ConferencesEvent-Driven Follow-UpRevenue Tracking

About the role

Key responsibilities & impact

Own and manage the EMEA in-person events calendar, including field events, hosted experiences, sponsored conferences, and activations
Define goals, audiences, formats, and success metrics for EMEA markets
Evaluate EMEA sponsorships, speaking slots, and event formats
Coordinate with cross-functional partners to align events with global campaigns and EMEA audiences
Manage vendor coordination, timelines, run-of-show, speaker preparation, and on-the-ground event support
Develop event assets and presentations with Content, Brand, Product Marketing, and Sales
Oversee registration flows, pre-event communications, and attendee experience
Run the monthly EMEA webinar end to end, including topic and speaker selection, registration, promotion, and follow-up
Build and optimize registration pages, forms, and workflows
Execute multi-channel promotion across email, social, and partner channels
Ensure lead capture, routing, and follow-up are completed correctly
Track pipeline, revenue, deal acceleration, and event engagement
Share insights and recommendations to improve ROI and attendee experience
Maintain documentation, templates, and scalable workflows
Ensure clean attribution and accurate reporting across systems

Requirements

What you’ll need

Based in the UK or Ireland (London or Dublin ideal)
4+ years in event marketing within B2B SaaS
Experience running in-person events across formats, ideally across multiple EMEA markets
Experience running webinars
Strong project management skills
Experience collaborating with Sales and supporting event-driven follow-up
Comfortable with marketing automation tools, including Customer.io and Marketo
Experience with Salesforce
Familiarity with webinar platforms including Livestorm, Zoom, and Sequel
Familiarity with event management tools
Understanding of lead capture, UTMs, and event pipeline attribution
Ability to partner with Rev/Marketing Ops to troubleshoot data flows and ensure clean reporting
Comfortable with 15%+ travel
Successful completion of a background check and employment verifications

Benefits

Comp & perks

100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family
16 weeks paid parental leave
Unlimited PTO
Stipends for remote work and wellness
Professional development budget
Inclusive benefits package supporting well-being and growth