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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing organic social media presence across multiple platforms, with strong skills in video editing, content creation, and social media analytics. Capable of developing and executing content strategies that align with business priorities and engage target audiences.
Highest-signal resume keywords
Social Media MarketingVideo EditingContent CreationSocial Media AnalyticsB2B Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video EditingContent CreationSocial Media MarketingGraphic DesignSocial Media Analytics
Soft Skills
Community EngagementCollaborationCommunication
Tools & Technologies
Adobe PremierCapCutCanvaAdobe Creative SuiteSprout SocialHootsuiteLinkedIn Campaign ManagerMeta Business Suite
Certifications & Qualifications
Social Media Program Courses
Industry Keywords
B2BProfessional ServicesContent StrategyBrand VoiceEvent Coverage
About the role
Key responsibilities & impact- Own and manage CWB Group's organic social media presence across LinkedIn, Instagram, Facebook, and YouTube
- Maintain a consistent publishing cadence and brand voice across social channels
- Build and maintain monthly content calendars aligned with campaigns, launches, events, thought leadership programs, and business priorities
- Monitor brand and industry mentions, engage with the community, and flag reputational or compliance concerns
- Track platform changes, algorithm updates, and emerging formats and recommend tests
- Support paid social advertising campaigns, including audience targeting, creative assets, and A/B testing
- Concept, script, shoot, and edit short-form and long-form video content
- Create video assets for product and service promotions, client success stories, industry commentary, and campaigns
- Maintain branded motion graphic templates, lower-thirds, and animated elements
- Coordinate third-party production contractors as required
- Monitor comments, mentions, and messages; direct users to relevant webpages or coordinate responses with Client Success
- Provide photography and videography coverage at events, sponsorships, trade shows, and community events
- Plan event content strategies and capture plans
- Publish live and near-live social content during events
- Edit and publish post-event highlight videos, photo galleries, and recap content
- Track, analyze, and report monthly social media performance metrics
- Recommend improvements to the Marketing Manager and Senior Manager of Marketing Strategy & Brand
Requirements
What you’ll need- Post-Secondary education or equivalent
- 3–5 years of progressive social media marketing experience
- At least one year of experience in a B2B or professional services environment
- Video editing skills for social media distribution using tools like Adobe Premier, CapCut, Instagram Edits, Munch or others
- Basic graphic design and content creation skills, including Canva and/or Adobe Creative Suite products
- Experience with social media scheduling and analytics tools including Sprout Social or Hootsuite
- Working knowledge of LinkedIn Campaign Manager and/or Meta Business Suite for support and monitoring of paid placements
- Approximately 5% travel required within Canada
- Social Media program and/or courses considered an asset
- Bilingual in English and French considered an asset
Benefits
Comp & perks- Comprehensive medical benefits for you and your dependents
- Flexible work schedule
- RRSP and pension program
- Structured career development
- Education and training opportunities
- Remote, work-from-home arrangement