Senior Field Marketing Manager

Cyberhaven

. Own and execute the West Region's 12-month integrated field marketing strategy .

Posted 9/18/2026full-timeRemote • California • United StatesSenior💰 $155,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing integrated field marketing strategies within the B2B technology sector, with a strong focus on cybersecurity and regional event management. Proficient in utilizing business intelligence and marketing automation tools to optimize campaigns and drive demand generation.

Highest-signal resume keywords

Field Marketing ExperienceCybersecurity KnowledgeEvent ManagementDemand Generation Best PracticesBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Field ProgramsPipeline InfluenceCampaign OptimizationFunnel Performance AnalysisPersona Development

Soft Skills

Excellent Communication SkillsHigh InitiativeAbility to Operate Independently

Tools & Technologies

SalesforceHubSpotOutreachGoldcast

Industry Keywords

B2B TechnologyWest RegionCustomer LifecycleABM StrategiesRegional Budgets

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own and execute the West Region's 12-month integrated field marketing strategy
Translate business goals into persona-informed programs across the customer lifecycle
Plan and execute CISO dinners, roadshows, roundtables, golf outings, sporting events, and show activations
Manage event logistics, contracts, vendors, communications, lead uploads, tracking, follow-up, and reporting
Collaborate with account executives, channel account managers, SDRs, executives, partners, sales leadership, marketing operations, global marketing, and product marketing
Participate in pipeline reviews, QBRs, and planning sessions
Identify whitespace opportunities and activate programs that accelerate deals and support ABM strategies
Create co-branded VAR and alliance-partner programs and track shared KPIs
Apply business intelligence, predictive analytics, and marketing automation to optimize campaigns
Analyze funnel performance, forecast demand, and provide actionable insights and executive reporting
Plan and manage regional budgets, track spend, and improve program outcomes
Contribute to persona development, messaging, localized content, campaign ideation, and content strategy

Requirements

What you’ll need

6+ years of field marketing experience in B2B technology
Cybersecurity experience strongly preferred
Experience working with West Region enterprise accounts and buying committees
Track record of building and executing integrated field programs that influence pipeline and accelerate deals
Experience owning a full calendar of regional events each quarter
Strong understanding of the buyer's journey, customer lifecycle, and demand generation best practices
Skilled in managing regional marketing budgets and reporting ROI
Comfortable working with sales, SDRs, partners, and marketing operations
Familiarity with Salesforce, HubSpot, Outreach, and Goldcast
Excellent written and verbal communication skills
High initiative and ability to operate independently with minimal oversight
Based in the West Region
Willingness to travel in and out of the region for events, up to 25%
Must answer whether legally authorized to work in the United States without sponsorship (US candidates)

Benefits

Comp & perks

Equity
Bonus plan
Up to 25% travel opportunities for events
AI-assisted interview note-taking opt-out
Equal opportunity employer