Channel Marketing Manager

CyberOne Security

. Develop and manage strategic relationships with CyberOne’s technology vendors and their channel and partner marketing teams .

Posted 9/21/2026full-timePlano • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing partner marketing programs, including MDF lifecycle management, co-branded campaign execution, and sales enablement. Proven ability to build strategic relationships with technology vendors and effectively analyze marketing performance metrics.

Highest-signal resume keywords

B2B Marketing ExperiencePartner Marketing Campaign DevelopmentMDF Program ManagementSales Enablement Program DeliveryCRM and Marketing Automation Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Partner MarketingCampaign ExecutionMDF Lifecycle ManagementSales EnablementEvent ManagementPerformance AnalysisAccount MappingCo-BrandingStakeholder ManagementProgram Development

Soft Skills

Relationship BuildingCommunicationMultitaskingProblem SolvingCollaboration

Tools & Technologies

SalesforceHubSpotCrossbeamCRM PlatformsMarketing Automation Tools

Industry Keywords

CybersecurityIT ServicesChannel MarketingPartner ProgramsVARMSPMSSPRisk & ComplianceProfessional ServicesTrade Shows

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Develop and manage strategic relationships with CyberOne’s technology vendors and their channel and partner marketing teams
Manage the end-to-end market development funds (MDF) lifecycle, including eligibility, proposals, approvals, campaign execution, proof of performance, claims, reimbursement, and utilization tracking
Maintain partner program requirements, including tier status, certifications, incentives, rebates, and other program criteria
Develop and execute joint marketing campaigns, including co-branded content, webinars, email campaigns, paid social, content syndication, and demand-generation initiatives
Plan and execute field events, industry conferences, and partner-sponsored activities, including logistics, on-site setup, staffing, and teardown
Leverage partner ecosystem and account-mapping tools to identify shared accounts, opportunities, and co-sell activity
Develop and deliver vendor-focused sales enablement programs for account executives
Partner cross-functionally with Sales, Sales Operations, Events, Finance, and vendor partners
Track, analyze, and report partner marketing performance, MDF utilization, campaign results, partner engagement, and partner-influenced pipeline
Support onboarding of new technology vendors and maintain accurate partner program, relationship, and performance information
Build trusted vendor relationships that generate funding, leads, and co-sell opportunities
Establish scalable, repeatable partner marketing processes supporting CyberOne’s continued growth

Requirements

What you’ll need

Four or more years of B2B marketing experience, including at least two years of experience in partner, channel, alliance, or similar relationship-driven marketing
Experience developing and executing co-branded or partner marketing campaigns across multiple programs or stakeholders
Working knowledge of channel and partner programs, including partner tiers, deal registration, distribution, rebates, incentives, and related program requirements
Experience developing and delivering sales enablement programs, presentations, or training for sales or internal audiences
Experience working with CRM, marketing automation, or partner management platforms
Demonstrated ability to manage multiple programs, priorities, deadlines, and stakeholder relationships simultaneously
Experience supporting trade shows, conferences, or field marketing events, including on-site execution, setup, and teardown
Regular travel of approximately 25% is required
Early morning, evening, and weekend work is regularly required
Experience within cybersecurity, IT services, a VAR, systems integrator, MSP, MSSP, or similar technology environment (preferred)
Hands-on experience managing MDF programs (preferred)
Experience building or significantly expanding a partner or channel marketing function (preferred)
Established relationships with technology vendor channel or partner marketing teams (preferred)
Experience with Salesforce, HubSpot, Crossbeam, or similar platforms (preferred)
Familiarity with partner programs and portals used by major cybersecurity and infrastructure technology vendors (preferred)
General understanding of cybersecurity services and solutions, including MDR, Risk & Compliance, and Professional Services (preferred)
Ability to remain stationary for extended periods, move throughout office and event environments, operate standard office equipment, communicate effectively, travel for business, and lift/move up to 50 pounds when supporting events

Benefits

Comp & perks

Medical, Dental & Vision Insurance — Coverage beginning on Day One
Health Savings Account (HSA) & Flexible Spending Account (FSA) options
$50,000 Company-Paid Life Insurance, with options to purchase additional coverage
Company-Paid Short-Term & Long-Term Disability Insurance
Employee Assistance Program (EAP)
Unlimited PTO
Paid Sick Time
12 Company-Paid Holidays
Paid Birth/Recovery Leave and Paid Parental Leave
401(k) Retirement Plan — Eligibility after 90 days, with a company match of 100% on the first 3% you contribute and 50% on the next 2%, with 100% immediate vesting
Tuition Reimbursement
Cell Phone Stipend
Hybrid work environment