Senior Director, Storytelling & Brand

Cyera

. Define and evolve Cyera's brand platform, including purpose, positioning, narrative, and voice .

Posted 10/7/2026full-timeRemote • New York • United StatesSenior💰 $225,000 - $275,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy and storytelling, with a strong ability to define and evolve brand platforms while leading cross-functional teams. Proficient in leveraging data insights and AI tools to enhance narrative development and measure brand health.

Highest-signal resume keywords

Brand StrategyStorytelling CraftContent StrategyPeople LeadershipAI Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Platform DevelopmentNarrative ShapingData Insight UtilizationContent Performance MeasurementEditorial Standards Setting

Soft Skills

Stakeholder ManagementTeam LeadershipCoaching and Mentoring

Tools & Technologies

AI ToolsBrand Tracking Systems

Industry Keywords

B2B TechnologyEnterprise Brand ExperienceCISO Engagement

About the role

Key responsibilities & impact

Define and evolve Cyera's brand platform, including purpose, positioning, narrative, and voice
Build a platform-level narrative bringing Data Security, Agent Security, and Identity Security together
Work with Research teams to turn original data and insight into a distinctive Cyera point of view
Lead storytelling teams across Brand Content and Social
Set storytelling principles, frameworks, editorial standards, strategic direction, and cadence across formats and mediums
Test new formats and distribution tactics and scale effective approaches
Partner with Creative, Design Studio, Integrated Marketing, and Communications on campaigns, launches, events, and executive communications
Provide briefs and feedback to maintain a unified brand
Support senior leaders with narrative for keynotes, media, and key moments
Build a scalable framework for activating the brand inside and outside the company
Provide employees, partners, and functions with tools, guidelines, and training
Build a system to measure brand health and business impact
Own brand health metrics including awareness, consideration, recall, and sentiment
Use brand tracking, audience insight, and content performance to sharpen strategy
Work with Demand Gen and Analytics teams to measure the brand's effect on business and pipeline
Report to the VP of Corporate Marketing and serve as a senior voice on the corporate marketing team

Requirements

What you’ll need

12 to 15 years of experience in brand strategy, brand marketing, content strategy, or editorial leadership
B2B technology or category-defining brand experience is a plus
A record of defining a brand platform or positioning that changed how a company was seen and helped it win
Exceptional storytelling craft; ability to write, edit, and shape a narrative and raise the work of others
Experience leading content and social teams and setting standards they follow
Experience turning research and data into a distinctive point of view
Enterprise brand experience; ability to make a serious, technical brand feel human and memorable while maintaining credibility with CISOs and boards
AI fluency and ability to use AI tools in strategy and storytelling
Strong stakeholder skills across marketing, sales, product, research, and executive teams
People leadership experience hiring, coaching, and growing senior talent
Operating principles and leadership style aligned with Cyera's values

Benefits

Comp & perks

Ability to work remotely
Office setup reimbursement
Unlimited PTO
Paid holidays and sick time
Health, vision, and dental insurance
Life, short and long-term disability insurance
Potential merit increases based on individual or company performance, time in role, and other discretionary factors