Senior Director, Storytelling & Brand Strategy

Cyera

. Define and evolve Cyera's brand platform, including purpose, positioning, narrative, and voice .

Posted 10/14/2026full-timeRemote • New York • United StatesSenior💰 $225,000 - $275,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy and storytelling, with a strong ability to lead content teams and develop a cohesive brand narrative. Proficient in using data and insights to inform brand positioning and measure brand health metrics.

Highest-signal resume keywords

Brand StrategyStorytelling CraftContent LeadershipData-Driven InsightsPeople Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Platform DevelopmentContent StrategyEditorial LeadershipNarrative ShapingBrand Health MetricsB2B MarketingAI Tools ProficiencyResearch AnalysisCampaign DevelopmentStakeholder Engagement

Soft Skills

Exceptional StorytellingCoachingCollaborationCommunicationLeadership

Industry Keywords

Data SecurityAgent SecurityIdentity SecurityEnterprise Brand ExperienceCISO EngagementBrand AwarenessBrand ConsiderationBrand RecallBrand SentimentIntegrated Marketing

About the role

Key responsibilities & impact

Define and evolve Cyera's brand platform, including purpose, positioning, narrative, and voice
Build a platform-level narrative bringing Data Security, Agent Security, and Identity Security together
Work with Research teams to turn original data and insight into a distinctive Cyera point of view
Lead storytelling teams across Brand Content and Social
Set principles, frameworks, editorial standards, strategic direction, formats, mediums, and cadence for storytelling
Test new formats and distribution tactics and scale effective approaches
Partner with Creative, Design Studio, Integrated Marketing, and Communications on campaigns, launches, events, and executive communications
Provide briefs and feedback to maintain a cohesive brand
Support senior leaders with narrative for keynotes, media, and key moments
Build a scalable framework for activating the brand internally and externally
Provide employees, partners, and functions with brand tools, guidelines, and training
Build a system for measuring brand health and business impact
Own brand health metrics including awareness, consideration, recall, and sentiment
Use brand tracking, audience insight, and content performance to sharpen strategy
Work with Demand Gen and Analytics teams to measure the brand's effect on business and pipeline
Report to the VP of Corporate Marketing and serve as a senior voice on the corporate marketing team

Requirements

What you’ll need

12 to 15 years of experience in brand strategy, brand marketing, content strategy, or editorial leadership
B2B technology or category-defining brand experience is a plus
A record of defining a brand platform or positioning that changed how a company was seen and helped it win
Exceptional storytelling craft, including the ability to write, edit, and shape a narrative
Experience leading content and social teams and setting standards they follow
Experience turning research and data into a distinctive point of view
Enterprise brand experience, with the ability to make a serious, technical brand feel human and memorable while maintaining credibility with CISOs and boards
AI fluency and ability to use AI tools in strategy and storytelling
Strong stakeholder skills across marketing, sales, product, research, and executive teams
People leadership experience, including hiring, coaching, and growing senior talent
Operating principles that match Cyera's: push boundaries, own and act, elevate together
Leadership style that matches Cyera's: model, coach, care

Benefits

Comp & perks

Ability to work remotely
Office setup reimbursement
Unlimited PTO
Paid holidays and sick time
Health, vision, and dental insurance
Life, short and long-term disability insurance
Potential merit increases based on individual or company performance, time in role, and other discretionary factors