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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B event marketing, with a focus on building scalable processes and managing high-volume events across EMEA. Proven ability to analyze event performance and drive alignment among marketing, sales, and executive stakeholders.
Highest-signal resume keywords
B2B Event MarketingSalesforce ReportingVendor ManagementEvent Content ProductionTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event OperationsBudget ManagementAnalytical SkillsEvent Pipeline TrackingNegotiation Skills
Soft Skills
Influencing SkillsCreativityHigh EnergyTeam MindsetConfidence
Tools & Technologies
SalesforceEvent Management SoftwareVideo Production ToolsSocial Media PlatformsAI-Enabled Technologies
Industry Keywords
CybersecurityDataEnterprise SaaSField MarketingPartner Marketing
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Build and scale the EMEA events centre of excellence with standard processes, planning timelines, templates, budget and approval workflows, vendor frameworks and quality benchmarks
- Support regional Field Marketing and Partner Marketing managers with event operations, agency access and best practices
- Track event pipeline, opportunity creation and acceleration, cost per opportunity and account coverage; conduct portfolio reviews and report ROI findings to marketing and sales leadership
- Select, negotiate with and manage event, production, creative and video agencies across EMEA
- Build a preferred-supplier model to improve quality, speed and cost efficiency
- Partner with video teams to create short-form event content for social and web
- Align event messaging, follow-up and pipeline handoff across marketing and sales functions
- Create and lead a branded Cyera EMEA road show and build regional customer, prospect and partner communities
- Lead or support the EMEA Customer Advisory Board and executive briefing centre programmes
- Recruit, develop and lead a high-performing events team
- Introduce new event formats, technology and AI-enabled approaches for personalisation, attendee insights and ROI analytics
Requirements
What you’ll need- 6+ years in B2B event or field marketing, ideally in cybersecurity, data or enterprise SaaS
- Proven experience running a high-volume, multi-format events programme across EMEA, including conferences, trade shows, roundtables and executive events
- Experience creating branded, repeatable event series, such as road shows, that build regional communities across multiple markets, including partner forums
- Strong analytical skills, including hands-on Salesforce reporting, to tie events to pipeline and revenue and make clear scale, pivot or cut recommendations
- Experience managing and negotiating with agencies and vendors across multiple EMEA markets
- Experience working with video and content teams to produce fast-turnaround event content for social and web
- Experience delivering executive briefings, EBCs or customer advisory boards, working with global and regional stakeholders
- A track record of building scalable processes and operating models, not just delivering individual events
- Confidence engaging senior and C-level customers, prospects and internal stakeholders
- Strong influencing skills, with the ability to drive alignment across Field Marketing, Partner Marketing, Sales and global teams without formal authority
- Budget ownership and strong financial discipline
- The ambition and ability to build and lead a team as the function grows
- Creativity, high energy and a team mindset
- Willingness to travel across EMEA
Benefits
Comp & perks- Ability to work remotely, with office setup reimbursement
- Paid holidays and sick time
- Health, vision, and dental insurance
- Standard benefits and equity package
- Potential merit increases based on individual or company performance, time in role, and other discretionary factors
