Sales and Business Development Representative

Cynet Group

. Build and execute a structured outbound prospecting plan to generate new business opportunities.

Posted 10/3/2026full-timeRemote • Costa RicaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in outbound lead generation and sales development, with a strong focus on cold calling, prospect qualification, and CRM management. Proven ability to research and tailor outreach strategies to meet client needs while maintaining high-quality communication.

Highest-signal resume keywords

Outbound Lead GenerationCold CallingCRM ManagementProspect QualificationVerbal And Written Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead GenerationSales DevelopmentProspect ResearchPipeline CreationMeeting Scheduling

Soft Skills

Professional CommunicationCollaborationFollow-Up

Tools & Technologies

HubSpotSales Engagement Tools

Industry Keywords

Business DevelopmentClient-Facing RoleUS-Based Clients

About the role

Key responsibilities & impact

Build and execute a structured outbound prospecting plan to generate new business opportunities.
Research prospective accounts, contacts, industries, and business needs before outreach.
Conduct cold calls and personalized email outreach to introduce Cynet Systems and start relevant conversations.
Qualify prospects using defined criteria, including business need, decision-making process, timing, and fit.
Schedule qualified discovery meetings for senior leadership.
Respond professionally to inbound phone or email inquiries and route qualified opportunities appropriately.
Follow up consistently with prospects who are not immediately reachable or ready to engage.
Maintain accurate, timely records of calls, emails, outcomes, tasks, and next steps in the CRM.
Collaborate with sales and marketing teams to refine messaging, target lists, and outreach cadence.
Meet or exceed activity, meeting, and pipeline-creation goals while maintaining a high-quality prospect experience.

Requirements

What you’ll need

Two or more years of experience in outbound lead generation, sales development, business development, recruiting, or a related client-facing role.
Demonstrated comfort making cold calls to US-based business prospects and handling early-stage objections.
Clear, confident verbal and written communication in English.
Experience using HubSpot as a CRM to document outreach and manage leads; familiarity with sales engagement tools is a plus.
Ability to research companies and contacts, identify potential business needs, and tailor outreach accordingly.
Experience working remotely with US-based clients or internal stakeholders.