Demonstrates expertise in planning and executing marketing programs, events, and demand generation initiatives, with strong analytical skills to evaluate performance and inform strategic decisions. Proficient in collaboration across global teams and adapting to fast-paced environments.

Highest-signal resume keywords

Event CoordinationDemand Generation ProgramsEmail MarketingAnalytical SkillsProject Management

About the role

Key responsibilities & impact

Plan, coordinate, and execute in-person and virtual events, including logistics, timelines, vendors, promotion, execution, and post-event follow-up
Manage regional marketing programs, including third-party review platforms, analyst firm relationships, and media and promotional opportunities
Evaluate marketing opportunities and recommend activities based on regional priorities and business needs
Develop and execute demand generation programs supporting pipeline generation, engagement, and growth across North America
Support content and social media programs aligned with marketing priorities and regional needs
Identify and secure customer participation in case studies, testimonials, and other advocacy initiatives
Support email nurture and other email marketing programs and recommend optimization based on performance
Analyze marketing and program performance, identify trends, evaluate effectiveness, and recommend improvements
Collaborate with the global Marketing team and cross-functional partners
Perform all other duties as assigned

Requirements

What you’ll need

3–5 years of experience in marketing, with hands-on experience executing marketing programs and campaigns
Experience supporting or managing marketing campaigns, events, email marketing, social media, content, and customer engagement initiatives
Experience coordinating in-person and virtual events from planning through execution
Strong organizational and project management skills
Strong analytical skills with experience using marketing data and reporting to evaluate program performance and inform decisions
Excellent written and verbal communication skills, with strong attention to detail
Strong collaboration skills and ability to work effectively across teams in a global, fast-paced environment
Adaptability and comfort taking on new responsibilities, shifting priorities, and learning new tools and processes
Experience working in SaaS or B2B technology preferred
Experience in the LMS, EdTech, or education market is a plus
Copywriting or content development experience is a plus

Benefits

Comp & perks

Competitive compensation package
Professional development opportunities
Supportive work culture
Flexible and accessible work arrangements as a global, remote-first company
Equal employment opportunity and inclusive workplace
Reasonable accommodation during the application or interview process

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing ProgramsCampaign ExecutionContent DevelopmentSocial Media ManagementCustomer EngagementData AnalysisPerformance EvaluationCopywritingLogistics ManagementVendor Coordination

Soft Skills

Organizational SkillsCommunication SkillsCollaboration SkillsAdaptabilityAttention to Detail

Industry Keywords

SaaSB2B TechnologyLMSEdTechMarketing Data