Director, HCP Personal Promotion Marketing

Cytokinetics

. Lead development and execution of HCP marketing strategies aligned with brand objectives and commercial goals .

Posted 9/23/2026full-timeRadnor • Pennsylvania • United StatesLead💰 $238,500 - $278,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing HCP marketing strategies, leveraging customer insights and data analytics to drive brand growth and engagement. Proven ability to lead cross-functional teams and manage multiple priorities in a fast-paced environment.

Highest-signal resume keywords

HCP Marketing Strategy DevelopmentCross-Functional Team LeadershipCustomer Insights and Data AnalyticsOmnichannel Customer EngagementPharmaceutical Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer SegmentationTargeting and PositioningPromotional Strategy DevelopmentMarket ResearchPerformance AnalyticsLaunch PlanningSales Force Materials DevelopmentPromotional Campaign ExecutionBudget DevelopmentRegulatory Compliance

Soft Skills

Strategic ThinkingAnalytical SkillsCommunication SkillsCollaborationInnovation

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Degree

Industry Keywords

PharmaceuticalBiotechHealthcare MarketingCardiovascular MarketingCustomer EngagementCommercial OperationsMarket AccessValue & Access MarketingSales LeadershipPromotional Initiatives

About the role

Key responsibilities & impact

Lead development and execution of HCP marketing strategies aligned with brand objectives and commercial goals
Develop customer segmentation, targeting, positioning, messaging, and promotional strategies for cardiologists and other healthcare professionals
Translate market insights into actionable strategies driving customer engagement, adoption, and brand growth
Serve as HCP marketing lead and strategic thought partner for customer-facing teams
Lead personal and non-personal promotional initiatives, including sales force materials, customer engagement programs, and promotional campaigns
Partner with Sales Leadership to develop and optimize field execution strategies and engagement plans
Ensure brand strategy, customer insights, and promotional objectives are reflected across HCP-facing materials and initiatives
Identify opportunities to enhance customer experience through innovative engagement approaches and promotional channels
Lead launch planning and execution for investigational cardiovascular therapies
Lead cross-functional teams developing and implementing launch-critical programs and promotional initiatives
Anticipate commercial opportunities and risks and develop recommendations to optimize launch performance
Collaborate with Market Research, Analytics, Sales, Medical Affairs, Corporate Affairs, Market Access, Value & Access Marketing, Regulatory Affairs, Legal, Compliance, and Commercial Operations
Partner with Omnichannel Marketing to coordinate customer engagement across channels
Support annual brand planning, tactical planning, and budget development
Ensure promotional activities comply with regulatory and company requirements
Leverage market research, competitive intelligence, customer insights, and performance analytics for strategic decisions
Monitor market dynamics and customer needs to refine brand and promotional strategies
Identify gaps, opportunities, and optimization areas across the commercial ecosystem
Provide leadership as a member of the US Marketing Leadership Team
Build organizational partnerships and foster collaboration, innovation, and continuous improvement

Requirements

What you’ll need

Bachelor's degree required
5 plus years of pharmaceutical, biotech, or healthcare marketing experience
Significant experience developing and executing HCP marketing and promotional strategies
Demonstrated ability to lead cross-functional teams and influence without direct authority
Strong strategic thinking, analytical, and communication skills
Proven ability to manage multiple priorities in a fast-paced environment
Experience leveraging customer insights and data analytics to inform commercial strategy
MBA or other advanced degree preferred
Cardiovascular or specialty pharmaceutical marketing experience preferred
Experience launching a new product or indication in a competitive market preferred
Prior experience in Sales, Sales Leadership, or another customer-facing commercial role preferred
Experience working within an omnichannel customer engagement model preferred

Benefits

Comp & perks

Equity in the form of stock options and/or restricted stock units
Comprehensive health, dental, vision, life and disability insurance coverage
401k retirement benefits with employer match
Learning stipends
Wellness stipends
Paid time off