Cytokinetics

Marketing

• Lead development and execution of HCP marketing strategies aligned with brand objectives and commercial goals
• Develop customer segmentation, targeting, positioning, messaging, and promotional strategies for cardiologists and other healthcare professionals
• Translate market insights into actionable strategies driving customer engagement, adoption, and brand growth
• Serve as HCP marketing lead and strategic thought partner for customer-facing teams
• Lead personal and non-personal promotional initiatives, including sales force materials, customer engagement programs, and promotional campaigns
• Partner with Sales Leadership to develop and optimize field execution strategies and engagement plans
• Ensure brand strategy, customer insights, and promotional objectives are reflected across HCP-facing materials and initiatives
• Identify opportunities to enhance customer experience through innovative engagement approaches and promotional channels
• Lead launch planning and execution for investigational cardiovascular therapies
• Lead cross-functional teams developing and implementing launch-critical programs and promotional initiatives
• Anticipate commercial opportunities and risks and develop recommendations to optimize launch performance
• Collaborate with Market Research, Analytics, Sales, Medical Affairs, Corporate Affairs, Market Access, Value & Access Marketing, Regulatory Affairs, Legal, Compliance, and Commercial Operations
• Partner with Omnichannel Marketing to coordinate customer engagement across channels
• Support annual brand planning, tactical planning, and budget development
• Ensure promotional activities comply with regulatory and company requirements
• Leverage market research, competitive intelligence, customer insights, and performance analytics for strategic decisions
• Monitor market dynamics and customer needs to refine brand and promotional strategies
• Identify gaps, opportunities, and optimization areas across the commercial ecosystem
• Provide leadership as a member of the US Marketing Leadership Team
• Build organizational partnerships and foster collaboration, innovation, and continuous improvement

Director, HCP Personal Promotion Marketing