On Highway Product Marketing and Strategy Intern

Daimler Truck North America

. Gain knowledge and experience through real-life learning opportunities .

Posted 10/12/2026internshipPortland • Oregon • United StatesEntry Level💰 $21 - $29 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong capabilities in market analysis, customer feedback synthesis, and strategic planning, with proficiency in Microsoft Office tools and familiarity with data visualization software. Possesses a customer-oriented mindset and a passion for the automotive or trucking industry.

Highest-signal resume keywords

Market AnalysisCustomer Feedback SynthesisMicrosoft Office ProficiencyData Visualization (Tableau, PowerBI)Strategic Planning

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Market AnalysisData AnalysisSWOT AnalysisContent DevelopmentTag Management

Soft Skills

Customer OrientationAdaptabilityCollaborationCreativityProblem-Solving

Tools & Technologies

Microsoft ExcelMicrosoft PowerPointAI Tools (CoPilot)TableauPowerBI

Industry Keywords

AutomotiveTruckingProduct MarketingCross-Functional CollaborationInclusive Workplace Culture

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Gain knowledge and experience through real-life learning opportunities
Represent the voice of the customer by gathering and synthesizing feedback
Support strategic planning, market analysis, and cross-functional collaboration
Maintain and enhance the product marketing content library
Participate in brainstorming sessions to generate concepts and shape strategies
Conceptualize ideas in PowerPoint or similar tools to present content options
Support internal video and photo projects
Build status tracking for go-to-market activities and align with internal stakeholders
Research competitor products and industry trends in emerging technologies to develop SWOT analyses
Provide input for product and segment roadmap processes
Analyze data sets for market and segment growth opportunities
Manage tags to ensure assets are published to correct platforms and coordinate with IT on tag management
Monitor customer feedback tracking tools, assemble feedback, and track issues through resolution
Partner with advertising to develop and place ads and promotional materials on the company website and relevant media channels
Support maintenance of model-specific pricing information and data
Support efforts to foster an inclusive and welcoming workplace culture

Requirements

What you’ll need

Must be currently enrolled in a Bachelor’s program or higher from an accredited college/university OR have recently graduated within 1 year of the position start date (May/June)
Must be pursuing a degree in Communications, Marketing, Business or related discipline
Customer orientated with the drive to develop customer-focused solutions
Ability to work in an environment of ambiguity and ongoing change
Passion for driving positive outcomes for customers
Passion for Automotive or Trucking
Familiarity with Microsoft Office tools and programs, including Excel and PowerPoint
Familiarity with AI tools like CoPilot
Familiarity with Tableau, PowerBI, etc.
Applicants must be legally authorized to work permanently in the United States at the time of application
Not open to Visa sponsorship or existing Visa holders
Final candidate must successfully complete a criminal background check
Final candidate may be required to successfully complete a pre-employment drug screen

Benefits

Comp & perks

Professional development and networking events, including resume reviews/mock interviews
Housing and transportation stipend
Employee resource groups
Event ticket offering (based on corporate availability)
Company social events
Relocation assistance when the selected candidate meets eligibility criteria
Potential transition into a full-time position subject to manager evaluations and business availability