Senior Vocational Product Marketing Analyst

Daimler Truck North America

. Support development of vocational product marketing content for dealers and internal stakeholders, including features and benefit messaging and collateral such as sell sheets, product/webinar slides, and training module content .

Posted 9/15/2026full-timePortland • Oregon • United StatesSenior💰 $78,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing marketing content, presentations, and training materials for vocational products, while effectively managing digital content across various platforms. Proficient in analyzing technical product information and collaborating with cross-functional teams to enhance product visibility and marketability.

Highest-signal resume keywords

Product Marketing ExperienceDigital Content ManagementTechnical Documentation CreationTrade Show SupportVocational Truck Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Content DevelopmentPresentation CreationTraining Material DevelopmentData Book CreationSpecification Content DevelopmentTechnical Product AnalysisProduct Visuals CreationSocial Media MessagingCustomer Insights AnalysisAI Utilization for Efficiency

Soft Skills

Communication SkillsCollaboration SkillsProject Management

Tools & Technologies

Product Information Management SystemsSpecification ToolsDigital Marketing ChannelsWebsitesApplications

Industry Keywords

Commercial VehiclesVocational TrucksAutomotiveTransportationManufacturingDealer NetworksChannel Sales Organizations

About the role

Key responsibilities & impact

Support development of vocational product marketing content for dealers and internal stakeholders, including features and benefit messaging and collateral such as sell sheets, product/webinar slides, and training module content
Support development of product presentations and present, including product walkarounds, to key stakeholders as needed
Provide project management support for industry trade show planning and execution
Support procurement/creation of product visuals, drawings, and animations, engaging engineering, brand management, IT Digital Experience, and marketing agencies as needed
Drive marketability of new product options via SpecPro/data book through review and development of clear, compelling data code descriptions
Develop and execute strategy with the SpecPro team to ensure appropriate content populates Product Info sections for vocational model options in SpecPro
Support execution of digital tool strategy and management of content across brand websites and dealer-facing tools and apps
Support oversight of product messaging and segment positioning in social media channels
Collaborate with segment strategy and platform strategy teams to understand customer, market, competitor, and product update insights
Support marketing truck strategy development and strategic spec development with Product Marketing Strategists, Segment Strategy, Brand Marketing, and DTNA Vocational Sales teams
Represent DTNA at trade shows and other industry events
Act as point of contact for internal and external stakeholders regarding current and released product information

Requirements

What you’ll need

Bachelor's degree with 2+ years of Experience developing marketing, sales, training, or product-related content; or 6 years of relevant experience in lieu of a degree
Experience creating presentations, training materials, sales collateral, webinar content, or similar communications
Experience supporting digital content management across websites, applications, or other communication channels
Ability to analyze and communicate technical product information to various audiences
Experience in commercial vehicles, trucking, vocational trucks, automotive, transportation, manufacturing, or a related industry
Product marketing or technical marketing experience
Experience supporting dealer networks or channel sales organizations
Experience creating technical product documentation, data books, specification content, or product information systems
Experience working with product visuals, engineering drawings, animations, or technical illustrations
Experience supporting trade shows, industry events, product launches, or customer demonstrations
Knowledge of vocational truck applications, equipment integration, or truck specifications
Familiarity with social media product messaging and digital marketing channels
Experience analyzing customer, market, and competitive insights
Experience working with product configurators, specification tools, or product information management systems
Experience serving as a subject matter resource for sales teams, dealers, customers, or other stakeholders
Experience collaborating with engineering teams on technical products
Experience using AI to increase efficiency
Legally authorized to work permanently in the country the position is located in
Final candidate must successfully complete a criminal background check
Final candidate may be required to successfully complete a pre-employment drug screen

Benefits

Comp & perks

Annual bonus program
401k company contribution with company match up to 6%
Non-elective company contribution of 3–7% depending on age
Starting at 4 weeks paid vacation
13+ calendar holidays
8 weeks paid parental leave
Employee assistance program
Comprehensive healthcare plans
Wellness programs
Onsite fitness (at some locations)
Tuition assistance
Volunteer paid time off
Short-term and long-term disability plans