Senior Vocational Product Marketing Analyst

Daimler Truck North America

. Support development of vocational product marketing content for dealers and internal stakeholders, including feature and benefit messaging, sell sheets, product/webinar slides, training module content, and related collateral .

Posted 9/15/2026full-timePortland • Oregon • United StatesSenior💰 $78,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing marketing content for vocational products, including presentations, training materials, and digital content strategies. Proficient in analyzing technical product information and collaborating with cross-functional teams to enhance product visibility and marketability.

Highest-signal resume keywords

Product Marketing ExperienceDigital Content ManagementTechnical Documentation CreationTrade Show SupportCommercial Vehicles Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentPresentation CreationTechnical Product AnalysisData Book DevelopmentSpecification Content CreationProduct Visuals ManagementMarket AnalysisSocial Media MessagingWebinar Content DevelopmentCustomer Insights Analysis

Soft Skills

CollaborationCommunicationProject ManagementStakeholder EngagementAnalytical Thinking

Tools & Technologies

Digital Marketing ChannelsProduct Information Management SystemsSpecification ToolsAI Tools for EfficiencyDealer-Facing Tools

Industry Keywords

Vocational TrucksCommercial VehiclesTransportationAutomotiveManufacturingTruckingEngineering DrawingsTechnical IllustrationsProduct ConfiguratorsChannel Sales Organizations

About the role

Key responsibilities & impact

Support development of vocational product marketing content for dealers and internal stakeholders, including feature and benefit messaging, sell sheets, product/webinar slides, training module content, and related collateral
Support development of product presentations and present, including product walkarounds, to key stakeholders as needed
Provide project management support for industry trade show planning and execution
Support procurement and creation of product visuals, drawings, and animations by engaging engineering, brand management, IT Digital Experience, and marketing agencies
Drive marketability of new product options via SpecPro/data book through review and development of clear, compelling data code descriptions
Develop and execute SpecPro content strategy for Product Info sections, including technical details, images, compatibility information, matrices, and links to Technical Resource Guide content
Support execution of digital tool strategy and management of content across brand websites, dealer-facing tools, and apps
Support oversight of product messaging and segment positioning in social media channels
Collaborate with segment strategy and platform strategy teams on customer, market, competitor, and product-update insights
Support marketing truck strategy development and spec development with Product Marketing Strategists, Segment Strategy, Brand Marketing, and DTNA Vocational Sales teams
Represent DTNA at trade shows and other industry events
Act as point of contact for sales, dealers, customers, TEMs, and other stakeholders regarding current and released product information

Requirements

What you’ll need

Bachelor's degree with 2+ years of experience developing marketing, sales, training, or product-related content; or 6 years of relevant experience in lieu of a degree
Experience creating presentations, training materials, sales collateral, webinar content, or similar communications
Experience supporting digital content management across websites, applications, or other communication channels
Ability to analyze and communicate technical product information to various audiences
Experience in commercial vehicles, trucking, vocational trucks, automotive, transportation, manufacturing, or a related industry
Product marketing or technical marketing experience
Experience supporting dealer networks or channel sales organizations
Experience creating technical product documentation, data books, specification content, or product information systems
Experience working with product visuals, engineering drawings, animations, or technical illustrations
Experience supporting trade shows, industry events, product launches, or customer demonstrations
Knowledge of vocational truck applications, equipment integration, or truck specifications
Familiarity with social media product messaging and digital marketing channels
Experience analyzing customer, market, and competitive insights
Experience working with product configurators, specification tools, or product information management systems
Experience serving as a subject matter resource for sales teams, dealers, customers, or other stakeholders
Experience collaborating with engineering teams on technical products
Experience using AI to increase efficiency
Must be legally authorized to work permanently in the country the position is located in
Final candidate must successfully complete a criminal background check
Final candidate may be required to successfully complete a pre-employment drug screen

Benefits

Comp & perks

Annual bonus program
401k company contribution with company match up to 6%
Non-elective company contribution of 3 - 7% depending on age
Starting at 4 weeks paid vacation
13+ calendar holidays
8 weeks paid parental leave
Employee assistance program
Comprehensive healthcare plans
Wellness programs
Onsite fitness at some locations
Tuition assistance
Volunteer paid time off
Short-term and long-term disability plans