Senior Performance Marketing Manager

Daisy Brand

. Own paid acquisition across Meta/Facebook Ads and Google Ads, including strategy, execution, budget allocation, pacing, and optimization .

Posted 10/2/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in performance marketing with a focus on paid acquisition strategies across Meta/Facebook Ads and Google Ads, leveraging data-driven insights to optimize campaigns and improve customer acquisition outcomes. Proficient in utilizing HubSpot for lead management and automation, while applying strong experimental judgment to drive measurable business results.

Highest-signal resume keywords

Meta/Facebook Ads ManagementGoogle Ads ManagementHubSpot ProficiencyA/B Testing ExperienceAI Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign OptimizationData AnalysisStatistical JudgmentConversion TrackingLead ScoringBudget ManagementExperimentation Program DevelopmentCreative DevelopmentAutomation

Soft Skills

OwnershipAmbitionIntellectual Curiosity

Tools & Technologies

HubSpotAI ToolsAutomation ToolsAPIsSQL

Industry Keywords

Customer AcquisitionLead QualityConversion RatesMarketing ActivityPerformance Data

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own paid acquisition across Meta/Facebook Ads and Google Ads, including strategy, execution, budget allocation, pacing, and optimization
Scale investment based on customer acquisition results rather than platform-reported performance alone
Build and manage an experimentation program across creative, messaging, audiences, offers, and landing pages
Define hypotheses, baselines, success metrics, and guardrails before launching tests
Document learnings from successful, failed, and inconclusive tests and guide future iterations
Develop campaign concepts and acquisition ideas grounded in customer understanding and performance data
Identify patterns across campaigns and markets and test insights before broad rollout
Work with sales to connect marketing activity to lead quality, qualified pipeline, customer acquisition cost, conversion rates, and payback
Build and optimize HubSpot segmentation, workflows, lead scoring, routing, lifecycle reporting, and attribution
Maintain reliable conversion tracking and improve follow-up and funnel performance
Use AI and automation to analyze datasets, identify opportunities, automate reporting, and reduce manual work
Validate automated outputs and implement safeguards around campaign and budget changes

Requirements

What you’ll need

7+ years of hands-on performance marketing experience managing large paid media budgets
Track record of scaling acquisition and improving measurable business results
Deep expertise in Meta/Facebook Ads and Google Ads
High proficiency in HubSpot
Hands-on execution experience, not just agency oversight or report review
Strong experimental and statistical judgment
Substantial creative A/B testing experience
Understanding of sample size, uncertainty, conversion lag, correlation, and causation
Demonstrated practical AI fluency using agents and AI-assisted tools such as Claude, Codex, or comparable systems
Experience using AI to analyze data, automate work, or build useful workflows
Judgment to validate AI outputs
Comfort working with complex datasets and troubleshooting workflows
Ability to learn unfamiliar tools quickly
Comfort using technical tools to solve marketing problems
Ownership, ambition, and intellectual curiosity
Nice to have: SEO, Reddit Ads, or other acquisition channels beyond Meta and Google
Nice to have: automation, APIs, SQL, scripting, or AI-enabled data analysis
Nice to have: creative, copy, or design skills, including familiarity with design tools

Benefits

Comp & perks

Competitive benefits package
Equity