Daisy Brand

Performance Marketing

• Own paid acquisition across Meta/Facebook Ads and Google Ads, including strategy, execution, budget allocation, pacing, and optimization
• Scale investment based on customer acquisition results rather than platform-reported performance alone
• Build and manage an experimentation program across creative, messaging, audiences, offers, and landing pages
• Define hypotheses, baselines, success metrics, and guardrails before launching tests
• Document learnings from successful, failed, and inconclusive tests and guide future iterations
• Develop campaign concepts and acquisition ideas grounded in customer understanding and performance data
• Identify patterns across campaigns and markets and test insights before broad rollout
• Work with sales to connect marketing activity to lead quality, qualified pipeline, customer acquisition cost, conversion rates, and payback
• Build and optimize HubSpot segmentation, workflows, lead scoring, routing, lifecycle reporting, and attribution
• Maintain reliable conversion tracking and improve follow-up and funnel performance
• Use AI and automation to analyze datasets, identify opportunities, automate reporting, and reduce manual work
• Validate automated outputs and implement safeguards around campaign and budget changes

Senior Performance Marketing Manager

Project Manager

• Lead day-to-day execution of capital projects across Daisy’s condo and co-op portfolio
• Manage façade/Local Law 11, roofing, boiler, elevator, and interior upgrade projects
• Serve as client-facing point of contact for boards and Daisy internal property managers
• Attend board meetings, present project updates, answer questions, and explain project options
• Coordinate property managers, contractors, and residents to schedule work and manage access
• Prepare project updates and materials for board meetings
• Build and maintain project schedules, trackers, and budgets
• Track invoices, change orders, and payment requisitions against approved budgets
• Identify schedule, budget, and quality issues and escalate them with resolution options
• Process change requests through the approval workflow
• Act as day-to-day contact for contractors and vendors
• Solicit and level bids and gather insurance and permit documentation
• Coordinate with engineers, architects, and general contractors from kickoff through closeout
• Conduct regular site visits to assess progress, quality, and safety
• Document site conditions with photos and notes
• Maintain project records, filings, and documentation in Daisy’s systems
• Write weekly status updates for internal stakeholders

Manager

• Serve as the primary advisor and relationship owner for condo/co-op boards
• Lead board meetings and provide strategic guidance on building operations, budgets, and capital projects
• Oversee day-to-day building performance across operations, staffing, vendors, and resident experience
• Partner with internal Daisy teams across facilities, compliance, finance, and projects
• Manage escalations and complex building issues
• Review financials, support budgeting, and advise boards on financial and operational priorities
• Ensure visibility and accountability across capital projects and Westchester County Local Law compliance
• Drive proactive communication, responsiveness, and operational excellence across assigned buildings

Senior Performance Marketing Manager

Project Manager

Senior Property Manager, Westchester County