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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in business development and strategic account management, with a strong focus on generating new opportunities and expanding existing accounts in the Food and Beverage and CPG sectors. Proficient in utilizing CRM systems and maintaining effective customer relationships while achieving sales targets.
Highest-signal resume keywords
Business DevelopmentStrategic Account ManagementSalesforce ProficiencyCustomer Relationship ManagementNegotiation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentPipeline ManagementOpportunity QualificationPOS/POP SalesRetail Display SolutionsSales Territory DevelopmentCRM Systems ProficiencyData Analysis with ExcelPresentation SkillsProposal Development
Soft Skills
Strong CommunicationOrganizational SkillsCollaborationPlanning SkillsRelationship Building
Tools & Technologies
SalesforceExcelPowerPointMicrosoft Teams
Industry Keywords
Food and BeverageCPGRetail MerchandisingEquipment GraphicsDurable GraphicsIn-Store SolutionsBottler NetworksComplex Buying OrganizationsTrade ShowsCustomer Management
About the role
Key responsibilities & impact- Build and convert a strong pipeline of net-new business while strategically managing and expanding assigned existing accounts
- Own an annual sales target and develop the territory strategy, pipeline, and activity required to achieve growth objectives
- Generate opportunities through calls, referrals, trade shows, industry relationships, targeted outreach, networking, and in-person visits
- Lead discovery around customer objectives, applications, materials, volumes, timelines, buying processes, and program needs
- Qualify opportunities based on revenue potential, strategic fit, customer commitment, resource requirements, timing, and likelihood of winning
- Build trusted relationships across procurement, marketing, design, engineering, operations, manufacturing, and executive leadership
- Develop solutions balancing customer requirements, manufacturability, pricing, timing, and business value
- Coordinate with estimating, engineering, creative, prepress, manufacturing, scheduling, customer service, and leadership
- Own opportunities from prospecting and qualification through samples, pricing, proposal, negotiation, launch, and expansion
- Expand assigned accounts through new brands, programs, applications, departments, decision-makers, and geographic opportunities
- Monitor industry activity, competitors, customer investment, and emerging applications to identify differentiated opportunities
- Maintain timely CRM records, opportunity stages, next steps, revenue forecasts, activity reporting, and business updates
- Plan territory travel efficiently while maintaining consistent prospecting and customer activity
Requirements
What you’ll need- 5+ years of successful business development, technical sales, or strategic account-growth experience in Food and Beverage, CPG, printing, equipment graphics, or retail merchandising
- Proven ability to independently manage a large geographic territory, prioritize opportunities, plan travel, and maintain consistent prospecting activity
- Experience selling POS, POP, equipment graphics, retail displays, durable graphics, merchandising programs, or in-store solutions
- Experience with beverage companies, bottler networks, distributors, OEMs, agencies, or complex buying organizations is preferred
- Strong discovery, presentation, negotiation, writing, organization, and planning skills
- Proficiency with CRM systems, Salesforce, Excel, PowerPoint, and Teams
- Customer management experience across major national chains and local companies
- Bachelor’s degree preferred OR equivalent relevant experience
- 3–5 years of previous experience in sales, customer/account management, or customer service
- 3–5 years of experience selling to CPG customers or background in selling printing capabilities (Point of Sale/Point of Purchase items)
- Demonstrated ability to develop a sales territory and pipeline
- Ability to work in and foster a collaborative working environment
- Frequent travel of 50% is required
- Must live within one hour of a major international airport
Benefits
Comp & perks- Fully remote work-from-home position
- Corporate office occasionally
- Company orientation
- Departmental orientation
- General safety training
- ISO 9001 training
- CPR training