Director, Digital Brand Marketing – AI Strategy

Danaher Corporation

. Lead end-to-end strategy and execution across the corporate website, SEO/SEM, performance marketing, organic and paid social, CRM, lifecycle marketing, content platforms, and digital storytelling hubs .

Posted 9/21/2026full-timeUnited StatesLead💰 $160,000 - $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategy, performance marketing, and AI-enabled content creation, with a strong focus on driving measurable business impact and customer engagement. Proven ability to manage global digital ecosystems and optimize marketing operations through data-driven insights and agile methodologies.

Highest-signal resume keywords

Digital Marketing StrategyPerformance MarketingAI-Enabled MarketingData-Driven AnalyticsBrand Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOSEMContent MarketingPredictive AnalyticsAgile OptimizationMachine LearningKPI ManagementDigital StorytellingLifecycle MarketingBrand Activation

Soft Skills

Strategic DesignCollaborationCommunicationAdaptabilityLeadership

Tools & Technologies

Danaher Business SystemPerformance DashboardsContent PlatformsCRM SystemsAI Tools

Industry Keywords

B2B MarketingLife SciencesGlobal MarketingMulti-Channel EcosystemsBrand Integrity

Tech Stack

Tools & technologies

Assembly

About the role

Key responsibilities & impact

Lead end-to-end strategy and execution across the corporate website, SEO/SEM, performance marketing, organic and paid social, CRM, lifecycle marketing, content platforms, and digital storytelling hubs
Translate global brand strategy into digitally native experiences that drive awareness, engagement, and measurable business impact
Maintain brand integrity while enabling operating companies to localize content for relevance
Act as the embedded AI champion within Corporate Brand Marketing
Partner with data science, IT, and external partners to deploy AI-enabled content creation and personalization
Optimize media, targeting, and conversion through machine learning
Scale insights through predictive analytics and automation
Identify and pilot generative AI, dynamic content assembly, and intelligent workflows
Build repeatable frameworks embedding AI into marketing operations
Lead integrated global digital content and storytelling funnels
Align Corporate, operating companies, and regions, connecting brand to commercial outcomes
Drive full-funnel brand performance and create modular, scalable content systems
Establish KPIs and manage performance dashboards
Use Danaher Business System tools to continuously improve speed, quality, and effectiveness
Turn data into action through rapid iteration and scaling
Balance strategic design with hands-on channel execution and optimization

Requirements

What you’ll need

8–12+ years in digital marketing, growth, or brand activation roles
Proven experience managing global, multi-channel digital ecosystems
Expertise in brand strategy, storytelling, and performance marketing (SEO/SEM/AEO)
Data-driven marketing skills in AI-enabled marketing, analytics, measurement, and agile optimization
Proven success navigating complex, matrixed organizations, preferably in B2B or life sciences
Ability to translate marketing investments into measurable business growth, customer engagement, and commercial impact
Ability to travel up to 15% to other Danaher sites and conferences, with some international travel

Benefits

Comp & perks

Bonus/incentive pay eligibility
Paid time off
Medical insurance
Dental insurance
Vision insurance
401(k)