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Global Marketing Manager – Clinical, Forensics
Danaher Corporation. Own the global marketing strategy for the Clinical & Forensics Market Vertical Unit .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in global marketing strategy, particularly within the life sciences sector, with a focus on demand generation, product launches, and customer messaging. Proficient in translating complex market insights into actionable marketing plans and effective sales enablement materials.
Highest-signal resume keywords
Global Marketing StrategyDemand-Generation CampaignsProduct Launch SupportCross-Functional CollaborationCustomer Messaging Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentCustomer SegmentationCompetitive PositioningSales-Enabling Material CreationCampaign Performance MeasurementMarket Insight AnalysisValue Proposition DevelopmentMessaging FrameworksGo-To-Market PlanningProject Management
Soft Skills
Communication SkillsCross-Functional Collaboration SkillsProject Management Skills
Tools & Technologies
Danaher Business SystemSeismic
Industry Keywords
Life SciencesDiagnosticsAnalytical InstrumentationClinical MarketingForensics Market
About the role
Key responsibilities & impact- Own the global marketing strategy for the Clinical & Forensics Market Vertical Unit
- Define positioning, messaging frameworks, go-to-market priorities, target personas and customer segments
- Lead marketing and sales demand-generation strategy, campaign themes, target audiences and creative direction
- Partner with Marketing Operations and regional teams to improve marketing-qualified leads, sales-qualified leads, pipeline contribution and campaign effectiveness
- Develop differentiated value propositions and messaging for products, applications and workflows
- Use market insight, customer feedback, competitive intelligence and campaign performance to refine priorities
- Lead launch messaging and marketing readiness through the Launch Excellence process
- Develop presentations, Seismic content, campaign assets, customer-facing materials, evidence and training content
- Translate market priorities into integrated global marketing plans
- Collaborate with market management, applications, product management, regional marketing, commercial teams, quality and regulatory affairs, R&D, service and external partners
- Apply Danaher Business System tools to drive disciplined execution, continuous improvement and measurable marketing outcomes
- Report to the Director, Clinical & Forensics
Requirements
What you’ll need- Bachelor’s degree in life sciences, marketing, business or a related field
- Experience in global marketing, product marketing or commercial roles within life sciences, diagnostics or analytical instrumentation
- Ability to develop clear marketing strategies, customer messaging and go-to-market plans
- Strong understanding of customer segments, buying needs and competitive positioning
- Experience creating demand-generation campaigns and measuring their impact
- Experience supporting product launches and developing sales-enablement materials
- Ability to translate complex scientific and market information into clear customer-focused content
- Strong project-management, communication and cross-functional collaboration skills
- Ability to work effectively in a global, matrixed organisation
- Willingness to travel for customer, commercial and business activities
- Ability to travel domestically and internationally, including occasional overnight stays
- Ability to work in a standard office or remote environment and use a computer and other office equipment for extended periods
Benefits
Comp & perks- Health care program
- Paid time off
- Comprehensive, competitive benefit programs