Global Strategic Marketing Director

Danaher Corporation

. Define and lead the global commercialization strategy for CDx products .

Posted 9/16/2026full-timeRemote • United StatesLead💰 $210,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in global commercialization strategy for CDx products, with a strong focus on strategic marketing, product management, and cross-functional collaboration. Proven ability to drive successful product launches and manage stakeholder relationships in the pharmaceutical and diagnostics sectors.

Highest-signal resume keywords

Global Commercialization StrategyCDx Product ManagementPharma-Partner EngagementCross-Functional CollaborationMarket Intelligence Application

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic MarketingCommercializationProduct ManagementLifecycle ManagementMarket Adoption AnalysisBiomarker StrategyOncology DiagnosticsIVD ExpertiseLaunch PlanningPerformance Management

Soft Skills

Stakeholder InfluenceCollaborationCommunication

Industry Keywords

CDx ProgramsMedical DiagnosticsPharmaceutical Product LaunchBiotechMarket Access

About the role

Key responsibilities & impact

Define and lead the global commercialization strategy for CDx products
Ensure alignment with Leica Biosystems business objectives, pharma-partner expectations, regional market dynamics, and customer needs
Serve as primary strategic marketing lead and commercial point of contact for Pharma Partners during global CDx commercialization planning, launch preparation, and execution
Collaborate with LBS product management teams, including Newcastle-based teams, to connect CDx commercialization strategy and lifecycle planning
Drive lifecycle management activities for the CDx portfolio, including product maintenance, revitalization, and portfolio health assessment
Apply market intelligence, competitive insights, customer workflow understanding, biomarker strategy, and regional market requirements to identify commercialization opportunities, risks, and growth levers
Monitor CDx launch performance, partner satisfaction, portfolio metrics, and market adoption trends
Translate insights into recommendations to senior leaders and cross-functional stakeholders
Establish standard work, scalable launch frameworks, and process improvements to improve CDx commercialization effectiveness, cross-functional alignment, and launch readiness discipline
Partner with pharma, business development, product management, medical and scientific affairs, regulatory, market access, regional commercial teams, and senior leadership

Requirements

What you’ll need

Extensive experience in strategic marketing, product management, commercialization, business development, or related commercial roles within CDx programs
Significant experience leading or influencing global CDx commercialization programs, including launch planning, pharma-partner engagement, regional commercialization strategy, and post-launch performance management
Strong track record of collaborating with pharma and executing CDx launches successfully
Proven track record of working in a cross-functional, global setting
Demonstrated ability to operate as a subject matter expert in CDx, IVD, oncology diagnostics, biomarker-based testing, or related markets
Experience influencing senior stakeholders and cross-functional teams in a global matrix environment without relying solely on direct authority
Up to 50% travel depending on location
Desired: Experience in Medical Diagnostics Sales and/or Marketing
Well-connected in pharma and biotech
Proven track record and significant experience leading CDx or Pharmaceutical Product launches into multiple markets

Benefits

Comp & perks

Health care program
Paid time off
Medical insurance
Dental insurance
Vision insurance
401(k)
Bonus/incentive pay
Flexible, remote working arrangements for eligible roles
Reasonable accommodations for applicants and employees with disabilities