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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing regional marketing strategies that drive awareness, pipeline generation, and customer acquisition, while effectively localizing global initiatives. Proficient in analyzing performance data to optimize marketing programs and enhance ROI across various channels.
Highest-signal resume keywords
Demand GenerationProduct MarketingField MarketingStakeholder ManagementBilingual Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyCampaign ExecutionPerformance AnalysisCustomer AcquisitionMarket PenetrationIntegrated ProgramsEvent PlanningMulti-Channel MarketingLocalizationCommercial Acumen
Soft Skills
Strong CommunicationStrategic ThinkingHands-On ExecutionInfluencing OutcomesManaging Multiple Priorities
Industry Keywords
Healthcare MarketingCustomer ActivationsCompetitive IntelligenceSMB MarketingEnterprise MarketingFast-Paced EnvironmentsMatrixed OrganizationsDirect Response MarketingLifecycle MarketingRegional Insights
About the role
Key responsibilities & impact- Develop and execute the Iberia regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration
- Adapt global messaging, campaigns, and value propositions to regional customer segments and market conditions
- Connect the regional market with the central marketing organization and ensure global initiatives are localized
- Share regional insights to influence broader company strategy
- Develop market-specific enablement materials and highlight local customer proof points with Regional Sales and Account Management
- Define regional campaign priorities and execute integrated programs across paid media, lifecycle marketing, web, content, and outbound channels
- Plan and execute local marketing events with central events teams
- Surface regional insights, customer feedback, and competitive intelligence
- Measure campaign performance and optimize regional marketing programs for ROI
Requirements
What you’ll need- 6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles
- Spanish and English required; Catalan preferred
- English fluency required for global collaboration
- Strong commercial acumen and experience aligning marketing strategy to pipeline and revenue outcomes
- Experience operating cross-functionally in fast-paced, matrixed organizations
- Ability to balance strategic thinking with hands-on execution
- Strong communication and stakeholder management skills, including experience partnering with senior sales or regional leadership
- Experience supporting or executing local events, field marketing initiatives, or customer activations
- Analytical mindset with experience using performance data to drive optimization and decision-making
- Proven ability to manage multiple priorities and influence outcomes across distributed teams
- Experience supporting both SMB and Enterprise go-to-market motions is a bonus
- Background in multi-region or localized marketing strategy is a bonus
- Experience partnering closely with sales leadership or regional GMs is a bonus
- Familiarity with direct response, lifecycle, and multi-channel demand generation programs is a bonus
- Experience in high-growth environments is a bonus
- Experience in the healthcare industry and/or medical marketing is a bonus
Benefits
Comp & perks- Healthcare
- Dental benefits
- Mental health support
- Parental planning resources
- Retirement savings options
- Generous paid time off
- Inclusive benefits tailored to the country of operation
- Equal-opportunity and inclusive workplace
- Interview accommodations for individuals with disabilities