Associate Director, Retention

Darkroom

. Lead a team of lifecycle marketing experts to drive subscriber growth and revenue .

Posted 9/23/2026full-timeRemote • United StatesSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, focusing on subscriber growth and retention strategies for consumer technology companies. Proficient in data-driven decision-making, segmentation, and developing high-impact marketing campaigns.

Highest-signal resume keywords

Lifecycle Marketing ExpertiseSubscription Economics FluencyRevenue Forecasting ExperienceCross-Functional Leadership SkillsData-Driven Decision-Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingGrowth MarketingRetention Strategy DevelopmentLead Capture Funnel CreationSegmentationEvent-Driven JourneysReporting and AnalysisCampaign ManagementCustomer Behavior AnalysisSaaS Product Marketing

Soft Skills

Excellent Communication SkillsPresentation SkillsCross-Functional CollaborationTeam ManagementStrategic Thinking

Tools & Technologies

BrazeSalesforce Marketing CloudIterableCustomer.io

Industry Keywords

Consumer TechnologySubscriber GrowthLoyalty ProgrammingChurn ManagementActivation Strategies

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead a team of lifecycle marketing experts to drive subscriber growth and revenue
Build a retention program from the ground up for a high-growth consumer technology company
Partner cross-functionally to analyze customer behavior, activation, loyalty, and long-term customer value
Own the client’s top-line retention revenue number
Build, defend, and update the retention revenue forecast
Serve as senior point of contact for the client and meet weekly to review performance and shape initiatives
Set segmentation and lifecycle strategy
Prioritize roadmaps for flows, campaigns, and tests
Own subscription activation and retention, including trial, onboarding, conversion, loyalty, repeat purchase, and win-back programming
Conduct weekly 1:1s, manage workload and capacity, and develop direct reports
Develop the strategic campaign calendar and oversee high-volume delivery
Review client briefs and creative for approval
Set the client KPI framework and turn results into insights and recommendations
Coordinate with Performance Marketing and Strategy teams

Requirements

What you’ll need

7+ years of experience in digital, growth, or lifecycle marketing, including subscription or SaaS products
Experience owning a revenue or subscriber target and building forecasts for list growth, conversion, activation, and churn
Experience scaling lifecycle programs during rapid list growth and high sending volume
Experience building lead capture, welcome series, first-conversion, and subscription activation funnels
Fluency in subscription economics, including trial-to-paid, activation, free-to-paid, upgrades, downgrades, involuntary churn, and win-back
Experience developing loyalty, referral, or rewards programming that measurably improved repeat purchase and LTV
Experience with an enterprise-grade ESP such as Braze, Salesforce Marketing Cloud, Iterable, or Customer.io
Ability to use complex segmentation, event-driven journeys, in-app and push messaging, and product data integrations
Data-driven decision-making and ability to build reporting and translate analysis into lifecycle strategy
Ability to project manage multiple workstreams in a fast-paced environment
Prior direct-report experience or exceptional cross-functional leadership skills
Excellent verbal, written communication, and presentation skills
Ability to articulate complex and technical ideas to varied audiences
Current knowledge of consumer technology, subscription, and lifecycle marketing
Clear, fluent English communication for U.S.-based clients and senior stakeholders
Ability to work 9 am–5 pm EST

Benefits

Comp & perks

Unlimited PTO and US holidays
Remote-first culture
Hybrid work with weekly in-office time for employees based in or near New York or Lisbon HQs
Company-sponsored medical, dental, and vision coverage
401(k) program with company match
Profit-sharing opportunities
Flexible parental leave
Professional growth and interdisciplinary exposure