Darkroom

Social Media Manager

• Manage day-to-day creative execution for organic social programs across a portfolio of client accounts
• Partner with the Director of Creative Strategy to build the social media calendar and plan
• Brief and direct Designers and Editors on statics, motion, video, carousels, and Stories
• Provide actionable feedback on hooks, pacing, and edit structure
• Lead proactive community management to build community
• Write platform- and client-appropriate social copy
• Work with the creator team on UGC briefs and execution
• Translate platform and performance data—including hook retention, watch time, CTR, engagement rate, saves, and follower growth—into creative and content direction
• Maintain quality and consistency across high-volume social creative output
• Flag timeline or scope risks early
• Manage day-to-day client communication, updates, and expectations
• Maintain timelines, deliverables, and workflow organization

Customer Success Manager

• Own the CRM build for a high-growth consumer technology client
• Architect and implement lifecycle flows and automations
• Own segmentation logic and channel KPIs
• Build lead capture, welcome, first-conversion, subscription activation, loyalty, repeat purchase, and win-back programs
• Build and QA flows, automations, and campaigns
• Implement audience logic and dynamic content for personalization at scale
• Own the technical setup and health of the ESP instance, including integrations, data feeds, event tracking, templates, and modules
• Monitor channel performance and deliverability; fix issues proactively
• Troubleshoot flow triggers, segment population, template rendering, and delivery issues
• QA logic, rendering, links, personalization, and suppression end to end before launch
• Design and run the testing roadmap with the Associate Director
• Partner with the Copy & Content Specialist on accurate, timely builds
• Build and maintain reporting for client KPI reviews

Senior Lifecycle Specialist, CRM

Community Manager

• Build consumer communities from zero as a growth channel
• Select platforms and set up channel architecture, roles, permissions, bots, onboarding, tier assignment, and moderation rules
• Define entry rules and benefits for community tiers with creator leads and clients
• Build proof channels before launch and identify content for brand reposting
• Welcome members, assign tiers, and manage weekly briefs and deadlines
• Run weekly content triage and brief the creator roster on successful posts
• Repost top content and provide selected content to social and paid media teams
• Route product questions, feedback, and bug reports to client teams and communicate answers back
• Run monthly AMAs, leaderboards, and roster health checks
• Coordinate launch sequencing across inner-circle creators, ambassadors, program tiers, and the wider community
• Drive authentic conversation during the first two hours of launches
• Co-run creator events, recruit members in person, and ensure events generate content
• Report on members by tier, weekly active share, proof posts, ambassador participation, and attributed signups or sales
• Write SOPs and scalable playbooks
• Collaborate with creator leads, social, paid media, and client product and brand teams; report to a Director

Performance Marketing

• Plan, develop, and implement Paid Search-focused paid media strategies to increase brand visibility and drive user acquisition and leads
• Conduct brand and website audits to understand value propositions, products, aesthetics, and market opportunities
• Develop paid search strategies spanning traditional search, YouTube, and emerging AI search platforms
• Conduct competitive research and identify acquisition audience opportunities
• Manage 6–10 Paid Media accounts across Google, YouTube, Bing, and emerging AI search platforms, with aggregate monthly spends of $20,000–$3M
• Use platform ad managers, third-party reporting tools, and AI to develop revenue and attribution insights
• Make real-time, proactive, and reactionary ad-buying decisions across platforms
• Develop quarterly strategies, projections, forecasts, and spend plans for clients
• Research competitors and industry trends to guide marketing initiatives, creative assets, and copy
• Apply full-funnel marketing strategies to support healthy new-customer acquisition
• Report to the Managing Director and collaborate with creative, creator, brand, and analytics teams

Senior Paid Search Specialist

• Plan, develop, and implement comprehensive paid media strategies focused primarily on Paid Social
• Conduct brand and website audits to identify value propositions, products, aesthetics, and marketing opportunities
• Develop short-form and direct-response creative strategies, hooks, and recommendations for advertising spend
• Conduct competitive research for ad-space success and audience targeting
• Manage 5–10 paid media accounts across Meta, TikTok, Pinterest, and other platforms
• Manage aggregate monthly ad spend ranging from $80,000 to $3M
• Use platform ad managers, third-party reporting tools, and AI to generate insights and action items
• Monitor and optimize KPIs including CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, and Hold Rate
• Make real-time ad-buying decisions based on platform trends
• Develop quarterly client strategies, projections, and forecasts
• Research competitors, industry trends, and brand identity to guide marketing initiatives and creative assets
• Apply full-funnel marketing strategies to support healthy customer acquisition
• Collaborate with creative, brand, analytics, and leadership teams to grow high-performing U.S. brands
• Develop understanding of e-commerce P&Ls and engage with financial metrics

Senior Paid Social Specialist

Customer Retention Specialist

• Own the CRM build for a high-growth consumer technology client
• Architect and implement flows, automations, segmentation logic, and campaigns
• Build lead capture, welcome, first-conversion, subscription activation, loyalty, repeat-purchase, and win-back programs
• Build and QA flows, automations, and campaigns from lead capture through win-back
• Implement audience logic and dynamic content for personalization at scale
• Own the technical setup and health of the client's ESP, including integrations, data feeds, event tracking, templates, and modules
• Monitor channel performance and deliverability, escalating and fixing issues proactively
• Troubleshoot misfiring flows, under-populated segments, rendering issues, and delivery problems
• QA logic, rendering, links, personalization, and suppression before launch
• Design and run the testing roadmap with the Associate Director and report results
• Partner with the Copy & Content Specialist to implement copy and creative accurately and on schedule
• Build and maintain reporting for client KPI reviews

Senior Retention Specialist, CRM

Director

• Lead a team of lifecycle marketing experts to drive subscriber growth and revenue
• Build a retention program from the ground up for a high-growth consumer technology company
• Partner cross-functionally to analyze customer behavior, activation, loyalty, and long-term customer value
• Own the client’s top-line retention revenue number
• Build, defend, and update the retention revenue forecast
• Serve as senior point of contact for the client and meet weekly to review performance and shape initiatives
• Set segmentation and lifecycle strategy
• Prioritize roadmaps for flows, campaigns, and tests
• Own subscription activation and retention, including trial, onboarding, conversion, loyalty, repeat purchase, and win-back programming
• Conduct weekly 1:1s, manage workload and capacity, and develop direct reports
• Develop the strategic campaign calendar and oversee high-volume delivery
• Review client briefs and creative for approval
• Set the client KPI framework and turn results into insights and recommendations
• Coordinate with Performance Marketing and Strategy teams

Associate Director, Retention

• Write email and SMS copy for campaigns, flows, and automations from lead capture through activation, loyalty, and repeat purchase
• Develop and maintain the client’s marketing calendar
• Sequence campaigns against the strategy set by the Associate Director
• Flag capacity risks and scheduling conflicts
• Write creative briefs for the design team
• Review and approve designs in Figma and shepherd assets to final
• Own the client’s brand voice and copy guidelines
• Partner with the CRM Specialist to align copy, segmentation logic, and dynamic content
• Proof every send, including copy, links, personalization, and rendering
• Review performance with the Associate Director and apply learnings to future copy tests

Senior Retention Specialist, Copy & Content

Manager

• Own Darkroom’s creator program and build Shadow’s creator channel from scratch
• Manage the existing creator roster, including relationships, briefs, scheduling, and publishing cadence
• Source operator-creators based on operating credibility and point of view
• Increase the volume and quality of content across Instagram, LinkedIn, X, and YouTube
• Work toward an Instagram target of 40,000 followers by the end of 2027
• Collect and organize creator and client reviews, testimonials, and social proof
• Identify operators whose audiences match Shadow’s buyers and recruit them
• Design a creator-led acquisition funnel from post to signup
• Partner with the Retention Marketer on the email path
• Report Shadow’s creator channel on signups and pipeline
• Manage commercial relationships, including fees, affiliate/referral terms, co-marketing, and advisory arrangements
• Provide creators with strategy, data, and product access
• Maintain accurate creator CRM data with the Marketing Ops Manager
• Evaluate creator performance and take action based on results
• Report to the VP of Marketing and collaborate with a designer, video editor, and Marketing Ops & Social Media Manager

Creator Manager

Sales

• Own quarterly new-business revenue across Darkroom’s media practice, led by paid media
• Build referral partnerships with Meta, Google, TikTok, measurement and attribution vendors, Shopify Plus, enterprise commerce platforms, creator and affiliate platforms, private equity, and brand holdco networks
• Represent Darkroom at industry events and conferences
• Develop and pursue a named enterprise target list with a defined category focus
• Field and close enterprise inbound opportunities
• Attach creator and performance creative services to new media deals
• Lead discovery, media audits, scoping, pricing, proposals, negotiations, and deal closing
• Work with marketing on inbound strategy across content, creators, SEO, and other deal sources
• Run weekly expansion meetings with Managing Directors and strategy leadership
• Identify and close upsell and cross-sell opportunities across the existing client base
• Maintain current knowledge of paid media, creator, and performance creative services and platforms
• Participate in onboarding calls for new clients
• Maintain pipeline documentation in HubSpot and Notion
• Achieve quarterly quota, media-led new-business, attach-rate, average-deal-size, upsell/cross-sell, self-sourced pipeline, inbound-deal, and pipeline-hygiene objectives
• Does not perform campaign changes, creative production, optimizations, QBRs, or high-volume cold prospecting outside the practice

Associate Director, Enterprise Sales – Media

Strategist

• Own the measurement program for a dedicated client engagement
• Audit measurement setup and establish architecture connecting media delivery, web and app activity, customer behavior, and revenue
• Define event taxonomies, campaign naming conventions, KPI definitions, attribution rules, and reporting requirements
• Build and maintain analytical datasets, SQL queries, automated workflows, and dashboards
• Reconcile platform discrepancies and establish ongoing data quality checks
• Partner with engineering and implementation teams on tracking, integrations, identity matching, and data pipelines
• Own a prioritized incrementality testing roadmap
• Design and execute geo holdouts, matched-market tests, audience holdouts, platform conversion studies, brand lift studies, and controlled A/B experiments
• Establish hypotheses, primary outcomes, power analyses, minimum detectable effects, budgets, test duration, and decision criteria
• Coordinate test execution, monitor test integrity, and deliver readouts explaining incremental impact, uncertainty, business implications, and next steps
• Manage external marketing mix modeling and incrementality partners, including onboarding, data delivery, methodology reviews, and recurring analyses
• Evaluate modeling readiness based on historical data, spend variation, and outcome volume
• Pressure-test model assumptions and outputs, including baseline demand, lagged effects, saturation, and product or market changes
• Combine experiment results, MMM, attribution, and business performance to inform response curves, marginal returns, and budget scenarios
• Build KPI frameworks across awareness, acquisition, activation, conversion, retention, and customer value
• Develop measurement approaches across paid social, search, online video, creators, programmatic, CTV, audio, and offline channels
• Evaluate demand creation effects on search, direct traffic, and subsequent conversion
• Analyze cohorts by acquisition source, market, creative, audience, and customer segment
• Maintain and refine growth forecasts and investment scenarios
• Identify diminishing returns, expansion opportunities, and activation, conversion, retention, or profitability constraints
• Build reporting and lead measurement discussions with internal and client stakeholders
• Translate complex findings into recommendations on what to scale, change, or test next