Senior Director, Creative Strategy

Darkroom

. Own creative positioning for a brand and new product launch .

Posted 10/16/2026full-timeNew York City • New York • United StatesSenior💰 $160,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative strategy and brand marketing, with a strong focus on developing brand positioning, messaging, and voice for consumer brands. Proven ability to lead integrated campaigns across multiple channels, manage creative teams, and analyze performance data to drive insights and improvements.

Highest-signal resume keywords

Creative Strategy LeadershipBrand Positioning DevelopmentIntegrated Campaign ManagementPerformance Data AnalysisTeam Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative StrategyBrand MarketingCopywritingCampaign DevelopmentPerformance AnalysisStoryboardingProduction ManagementMessaging FrameworksAudience InsightCompetitive Analysis

Soft Skills

Excellent CommunicationClient Relationship ManagementLeadershipFeedback ProvisionPresentation Skills

Tools & Technologies

FigmaAdobe Creative SuiteMeta AdsTikTok AdsEmail MarketingSMS MarketingAI ToolsAnalytics PlatformsLifecycle MarketingOOH Advertising

Industry Keywords

Consumer BrandsBrand VoiceIntegrated CampaignsRetention MarketingSocial Media MarketingCreative LeadershipPerformance MetricsCreative Team ManagementClient Stakeholder ManagementMarket Launch

About the role

Key responsibilities & impact

Own creative positioning for a brand and new product launch
Develop brand strategy, audience insight, and competitive context into positioning and brand voice
Lead copy and messaging across messaging frameworks, taglines, campaigns, ads, email, and SMS
Lead full-funnel creative strategy across Meta, TikTok, YouTube, Amazon, organic social, email, SMS, and lifecycle
Concept and lead launch and integrated campaigns from big idea through briefs, production, launch, and measurement
Own the testing roadmap, hypotheses, sequencing, and success criteria
Direct designers and editors on statics, motion, short-form video, UGC, and storyboards
Provide tactical feedback on design, pacing, and edit structure; edit in Figma or Adobe Creative Suite when needed
Analyze paid, social, and retention performance data and turn insights into new concepts
Present creative strategy and campaigns to client leadership
Own the creative client relationship and manage pushback
Partner with Paid Media, Analytics, and client program leads
Lead the account creative team and build processes, frameworks, and AI-enabled workflows

Requirements

What you’ll need

6+ years in creative strategy, brand marketing, or creative leadership
3+ years at Director level or above
Brand marketing experience shaping positioning, messaging, and brand voice for consumer brands
Creative experience across paid, social, and retention channels
Experience leading Meta and TikTok ads, organic social, and email/SMS
Experience directing large-scale integrated campaigns, including OOH, from concept through launch and results
Strong writing skills and ability to lead copy and messaging
Portfolio of brand-scale and go-to-market case studies with results context across statics, short-form video, motion, OOH, and lifecycle
End-to-end production ownership from brief and pre-production through shoot, post, and delivery, on time and on budget
Knowledge of thumb-stop rate, 3-second hold, hook retention, CTR, and CPA
Ability to storyboard, provide frame-by-frame feedback, and use Figma or Adobe Creative Suite
Experience using Claude, Midjourney, Perplexity, Runway, or similar AI tools; shipped AI-assisted work
Experience managing and growing creative teams
Enterprise client and stakeholder management experience
Excellent written and presentation communication
Ability to work 9 am–5 pm EST
Clear, fluent English communication for U.S.-based clients and senior stakeholders

Benefits

Comp & perks

Unlimited PTO + US holidays
Remote-first culture; hybrid work with weekly in-office time for employees based in or near New York or Lisbon HQs
Company-sponsored medical, dental, and vision coverage
401(k) program with company match
Profit-sharing opportunities
Flexible parental leave
Interdisciplinary growth and development opportunities