Senior Director, Paid Social

Darkroom

. Own the multi-year vision, strategy, and performance of Darkroom’s Paid Social practice across platforms, verticals, and service lines .

Posted 10/22/2026full-timeUnited StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading and scaling Paid Social practices, with a strong focus on revenue management, client retention, and team development. Proficient in leveraging data-driven strategies and performance metrics to optimize campaign effectiveness across multiple platforms.

Highest-signal resume keywords

Paid Media Advertising ExperiencePaid Social Team LeadershipMeta Ads Manager ExpertiseE-Commerce Performance Metrics MasteryIncrementality Testing Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social StrategyRevenue ManagementClient RetentionCampaign OptimizationBudget ForecastingCreative StrategyPerformance Review ProcessesP&L ManagementAttribution ModelingMedia Mix Modeling

Soft Skills

Exceptional Communication SkillsLeadership DevelopmentTeam BuildingAccountability CultureClient Engagement

Tools & Technologies

Meta Ads ManagerTikTok AdsPinterest AdsAI ToolingEmerging Social Commerce Platforms

Industry Keywords

Paid Social PracticeAgency EnvironmentE-Commerce MetricsClient RelationshipsStrategic Planning

About the role

Key responsibilities & impact

Own the multi-year vision, strategy, and performance of Darkroom’s Paid Social practice across platforms, verticals, and service lines
Partner with the Managing Director on practice OKRs, annual planning, budgeting, and headcount
Own revenue, margin, client retention, account growth, and team utilization, reporting to Darkroom leadership
Shape paid social service offerings, scopes, pricing inputs, and new service lines
Lead Paid Social’s role in new business through pitches, audits, proposals, and final-round pitches
Build, lead, and grow a team of 10+ across Associate Directors, Paid Social Managers, and Specialists
Develop the leadership bench, coach managers, grow future leaders, and build succession plans
Own org design and hiring plans, including leadership hiring decisions
Set career paths, leveling expectations, performance review processes, and individualized growth plans
Build a culture of accountability, craft, and candor
Serve as executive sponsor for strategic Paid Social client relationships
Lead executive business reviews and annual planning with CMOs, founders, and leadership teams
Act as final escalation point for high-stakes client and performance issues
Own retention strategy for at-risk accounts
Manage relationships with Meta, TikTok, and emerging platform partners
Represent Darkroom’s paid social perspective through events, content, and partner programs
Partner with Shadow’s product team on AI and agentic tooling and drive adoption
Set standards for campaign architecture, optimization frameworks, testing methodology, and creative strategy across 25+ accounts
Lead measurement approaches including attribution, incrementality testing, and media mix modeling
Set KPI frameworks and turn portfolio learnings into repeatable playbooks
Audit accounts, identify issues early, and lead by example

Requirements

What you’ll need

10+ years of paid media advertising experience
At least 8+ years specializing in Paid Social and Meta
5+ years leading paid social teams, including 3+ years managing managers
Experience leading an organization of 10+ in a fast-paced agency or in-house environment
Proven experience building or scaling a paid social practice or department, including org design, hiring, process, and service delivery standards
Experience owning or directly influencing a practice or department P&L, including revenue, margin, utilization, and pricing
Track record overseeing paid social portfolios at $10M+ in aggregate monthly spend
Experience personally scaling multiple Meta ad accounts beyond $1M USD/month while maintaining or improving efficiency
Executive presence with CMOs, founders, and internal leadership
Expert-level command of Meta Ads Manager
Deep familiarity with TikTok Ads, Pinterest, and emerging social commerce platforms
Mastery of e-commerce performance metrics, including CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, and Hold Rate
Knowledge of incrementality testing and media mix modeling
Expertise in full-funnel creative strategy and creative testing systems
Strong background in portfolio-level budget forecasting and spend projection modeling
Exceptional written and verbal communication skills
Ability to work 9am–5pm EST; non-negotiable
Ability to work directly with clients and lead client engagements independently

Benefits

Comp & perks

Unlimited PTO + US holidays
Remote-first culture; hybrid work with weekly in-office time for employees based in or near New York or Lisbon HQs
Company-sponsored medical, dental, and vision coverage
401(k) program with company match
Profit-sharing opportunities
Flexible parental leave
Interdisciplinary growth and professional development opportunities