Senior Lifecycle Specialist, CRM

Darkroom

. Own the CRM build for a high-growth consumer technology client .

Posted 9/24/2026full-timeUnited StatesSenior💰 $60,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and email marketing execution, with a strong focus on lifecycle management, audience segmentation, and deliverability. Proficient in building and optimizing complex automated journeys and campaigns across multiple channels.

Highest-signal resume keywords

CRM ExecutionEmail MarketingLifecycle ManagementESP ExpertiseDeliverability Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingEmail Campaign ManagementHTMLCSSEvent-Triggered JourneysSegmentation LogicDynamic ContentA/B TestingAPI IntegrationsData Analysis

Soft Skills

Excellent CommunicationProblem-SolvingCollaborationDocumentation Skills

Tools & Technologies

BrazeSalesforce Marketing CloudIterableCustomer.ioETLCDP Integrations

Industry Keywords

Consumer TechnologyChannel KPIsLead CapturePersonalizationDeliverabilityList HygieneSunset Policies

Tech Stack

Tools & technologies

CloudETL

About the role

Key responsibilities & impact

Own the CRM build for a high-growth consumer technology client
Architect and implement lifecycle flows and automations
Own segmentation logic and channel KPIs
Build lead capture, welcome, first-conversion, subscription activation, loyalty, repeat purchase, and win-back programs
Build and QA flows, automations, and campaigns
Implement audience logic and dynamic content for personalization at scale
Own the technical setup and health of the ESP instance, including integrations, data feeds, event tracking, templates, and modules
Monitor channel performance and deliverability; fix issues proactively
Troubleshoot flow triggers, segment population, template rendering, and delivery issues
QA logic, rendering, links, personalization, and suppression end to end before launch
Design and run the testing roadmap with the Associate Director
Partner with the Copy & Content Specialist on accurate, timely builds
Build and maintain reporting for client KPI reviews

Requirements

What you’ll need

3–5+ years of hands-on lifecycle, CRM, or email marketing execution
Deep expertise in at least one enterprise-grade ESP: Braze, Salesforce Marketing Cloud, Iterable, Customer.io, or comparable
Experience building complex, event-triggered journeys with multi-branch logic, wait steps, conditional splits, holdouts, and cross-channel orchestration across email, SMS, push, and in-app
Advanced behavioral and product-event-based segmentation, computed attributes, dynamic content, and personalization
Experience building lead capture forms, opt-in logic, welcome series, first-conversion sequences, and subscription activation journeys
Experience implementing loyalty, rewards, and win-back programs
Hands-on ownership of deliverability, including SPF, DKIM, DMARC, BIMI, sending reputation, list hygiene, and sunset policies
Ability to own and diagnose open, click, click-to-open, conversion, deliverability, bounce, spam complaint, and unsubscribe KPIs
HTML and CSS for email; experience building templates and modules that render across clients
Liquid, Handlebars, AMPscript, or similar templating language is a strong plus
Understanding of API-based events, webhooks, ETL or CDP integrations, and product event streams
Ability to hold technical discussions with engineering teams
Systematic troubleshooting and documentation skills
Experience designing and executing A/B and multivariate tests with statistically sound interpretation
Excellent written communication and ability to explain technical issues to non-technical audiences
Ability to work 9 am–5 pm EST
Clear, fluent English communication with U.S.-based clients and senior stakeholders

Benefits

Comp & perks

Unlimited PTO + US holidays
Remote-first culture
Company-sponsored medical, dental, and vision coverage
Robust 401(k) program with company match
Profit-sharing opportunities
Flexible parental leave
Professional growth and interdisciplinary exposure