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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing Paid Search strategies across platforms like Google and YouTube, with a strong focus on e-commerce marketing funnels and data-driven decision-making. Proven ability to manage substantial ad budgets and optimize campaigns for client acquisition and revenue growth.
Highest-signal resume keywords
Paid Media Advertising ExperienceE-Commerce Marketing Funnel MasteryAd Copy Development and OptimizationClient Relationship ManagementData-Driven Decision-Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search StrategyAd Copy OptimizationE-Commerce Metrics (CPA, CAC, iROAS, aMER, CPM)Budget ForecastingCompetitive Research
Soft Skills
Strong Client Relationship ManagementProactive Decision-Making
Tools & Technologies
Google AdsYouTube AdsBing AdsThird-Party Reporting ToolsAI Search Platforms
Industry Keywords
Paid MediaUser AcquisitionBrand VisibilityCreative ConsultationFull-Funnel Marketing
About the role
Key responsibilities & impact- Plan, develop, and implement Paid Search-focused paid media strategies to increase brand visibility and drive user acquisition and leads
- Conduct brand and website audits to understand value propositions, products, aesthetics, and market opportunities
- Develop paid search strategies spanning traditional search, YouTube, and emerging AI search platforms
- Conduct competitive research and identify acquisition audience opportunities
- Manage 6–10 Paid Media accounts across Google, YouTube, Bing, and emerging AI search platforms, with aggregate monthly spends of $20,000–$3M
- Use platform ad managers, third-party reporting tools, and AI to develop revenue and attribution insights
- Make real-time, proactive, and reactionary ad-buying decisions across platforms
- Develop quarterly strategies, projections, forecasts, and spend plans for clients
- Research competitors and industry trends to guide marketing initiatives, creative assets, and copy
- Apply full-funnel marketing strategies to support healthy new-customer acquisition
- Report to the Managing Director and collaborate with creative, creator, brand, and analytics teams
Requirements
What you’ll need- 4+ years minimum of paid media advertising experience within Paid Search, specifically Google
- 3+ years minimum managing paid search advertising for growing consumer-space clients with over $400k monthly aggregate spend
- Mastery of the e-commerce marketing funnel from offer through conversion
- Expertise in developing, testing, and optimizing advertisement copy and short-form video creative
- Expertise in creative consultation for successful Paid Social Ads
- Background in data-derived decision-making and forecasting budgets/spend projections linked to results
- Experience with core e-commerce revenue drivers and metrics including CPA, CAC, iROAS, aMER, and CPM
- Strong client relationship management skills
- Experience scaling ad accounts to upwards of $1M USD per month
- Willingness to learn and understand e-commerce P&Ls and engage with financial metrics
- Ability to work 9am–5pm EST
- Eligibility to work in the United States
- Professional English skills
Benefits
Comp & perks- Unlimited PTO + US holidays
- Remote-first culture
- Hybrid work with weekly in-office time for employees based in or near New York or Lisbon HQs
- Company-sponsored medical, dental, and vision coverage
- 401(k) program with company match
- Profit-sharing opportunities
- Flexible parental leave
- Interdisciplinary growth and professional development opportunities
- Performance-based compensation eligibility
