Senior Paid Social Specialist

Darkroom

. Plan, develop, and implement comprehensive paid media strategies focused primarily on Paid Social .

Posted 9/23/2026full-timeUnited StatesSenior💰 $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing paid media strategies across platforms like Meta, TikTok, and Pinterest, with a strong focus on e-commerce marketing funnels and data-driven decision-making. Proficient in managing substantial ad spends and analyzing key performance indicators to drive successful advertising outcomes.

Highest-signal resume keywords

Paid Media Advertising ExperienceE-Commerce Marketing Funnel MasteryMeta Ads ManagementData-Derived Decision-MakingCreative Consultation for Paid Social Ads

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media Strategy DevelopmentAd Copy OptimizationShort-Form Video Creative DevelopmentKPI Monitoring and OptimizationCompetitive ResearchForecasting BudgetsAudience TargetingAd-Buying Decision MakingE-Commerce Revenue MetricsBrand and Website Audits

Tools & Technologies

Platform Ad ManagersThird-Party Reporting ToolsAI Insights Generation

Industry Keywords

Paid SocialMetaTikTokPinterestCustomer AcquisitionAggregate Ad SpendCPACACIROASCTR

About the role

Key responsibilities & impact

Plan, develop, and implement comprehensive paid media strategies focused primarily on Paid Social
Conduct brand and website audits to identify value propositions, products, aesthetics, and marketing opportunities
Develop short-form and direct-response creative strategies, hooks, and recommendations for advertising spend
Conduct competitive research for ad-space success and audience targeting
Manage 5–10 paid media accounts across Meta, TikTok, Pinterest, and other platforms
Manage aggregate monthly ad spend ranging from $80,000 to $3M
Use platform ad managers, third-party reporting tools, and AI to generate insights and action items
Monitor and optimize KPIs including CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, and Hold Rate
Make real-time ad-buying decisions based on platform trends
Develop quarterly client strategies, projections, and forecasts
Research competitors, industry trends, and brand identity to guide marketing initiatives and creative assets
Apply full-funnel marketing strategies to support healthy customer acquisition
Collaborate with creative, brand, analytics, and leadership teams to grow high-performing U.S. brands
Develop understanding of e-commerce P&Ls and engage with financial metrics

Requirements

What you’ll need

7+ years minimum of paid media advertising experience within Paid Social, specifically Meta
5+ years minimum managing paid social advertising for growing consumer clients with over $400k monthly aggregate spend
Mastery of the e-commerce marketing funnel
Expertise in developing, testing, and optimizing advertisement copy and short-form video creative
Expertise in creative consultation for successful Paid Social Ads
Background in data-derived decision-making and forecasting budgets/spend projections
Experience with core e-commerce revenue drivers and metrics including CPA, CAC, iROAS, aMER, TSR, CTR, and Hold Rate
Experience managing Meta Ads, TikTok, Pinterest, and other social platforms
Ability to work 9am–5pm EST, non-negotiable
Must be currently eligible to work in the United States
Professional English skills

Benefits

Comp & perks

Unlimited PTO + US holidays
Remote-first culture
Hybrid work with weekly in-office time for employees based in or near New York or Lisbon HQs
Company-sponsored medical, dental, and vision coverage
401(k) program with company match
Profit-sharing opportunities
Flexible parental leave
Professional growth and interdisciplinary learning opportunities
Performance-based compensation eligibility