Senior Retention Specialist, Copy & Content

Darkroom

. Write email and SMS copy for campaigns, flows, and automations from lead capture through activation, loyalty, and repeat purchase .

Posted 9/22/2026full-timeRemote • Brazil, Portugal, Spain, Mexico, Argentina, ColombiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in writing compelling marketing copy for email, SMS, and lifecycle campaigns, with a strong focus on brand voice, segmentation strategy, and performance analysis. Proficient in managing marketing calendars and collaborating with design teams to ensure brand consistency and effective communication.

Highest-signal resume keywords

Email Marketing CopywritingSMS Marketing CopywritingFigma ProficiencySegmentation StrategyPerformance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Short-Form CopywritingLead Capture MessagingOnboarding MessagingSubscription Activation MessagingCreative Brief WritingProofreadingBrand Voice ManagementLifecycle MarketingCampaign SequencingHigh-Volume Calendar Management

Soft Skills

Attention to DetailFeedback ReceptionIterative ThinkingClient Presentation SkillsClear Communication

Tools & Technologies

BrazeSalesforce Marketing CloudIterableCustomer.ioEnterprise ESP

Industry Keywords

Marketing CalendarCampaign StrategyConsumer TechnologyDigital SubscriptionsLoyalty ProgramsRewards ProgrammingWin-Back Programming

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Write email and SMS copy for campaigns, flows, and automations from lead capture through activation, loyalty, and repeat purchase
Develop and maintain the client’s marketing calendar
Sequence campaigns against the strategy set by the Associate Director
Flag capacity risks and scheduling conflicts
Write creative briefs for the design team
Review and approve designs in Figma and shepherd assets to final
Own the client’s brand voice and copy guidelines
Partner with the CRM Specialist to align copy, segmentation logic, and dynamic content
Proof every send, including copy, links, personalization, and rendering
Review performance with the Associate Director and apply learnings to future copy tests

Requirements

What you’ll need

3–5+ years of experience writing marketing copy, with meaningful time in email, SMS, or lifecycle marketing
Strong portfolio demonstrating copy quality and measurable impact
Excellent short-form copywriting skills for subject lines, preheaders, body copy, CTAs, and SMS
Ability to explain consumer technology, software, or digital subscriptions clearly without jargon
Experience writing lead capture, opt-in, welcome, first-conversion, onboarding, and subscription activation messaging
Experience with loyalty, rewards, and win-back programming
Understanding of segmentation strategy and writing distinct copy for different audiences
Ability to direct design and write clear creative briefs
Fluency in Figma
Ability to manage a high-volume marketing calendar
Strong attention to proofing, links, personalization tokens, and brand consistency
Ability to receive feedback, iterate quickly, and present and defend creative choices to clients
Working knowledge of an enterprise ESP such as Braze, Salesforce Marketing Cloud, Iterable, Customer.io, or comparable tools is a plus
Clear, fluent English communication with U.S.-based clients and senior stakeholders
Ability to work 9 am–5 pm EST; non-negotiable

Benefits

Comp & perks

Unlimited PTO + Local holidays (Relevant to your hub)
Remote-First Culture
Flexible parental leave
Growth opportunities through interdisciplinary exposure and skill development