Senior Retention Specialist, CRM

Darkroom

. Own the CRM build for a high-growth consumer technology client .

Posted 9/23/2026full-timeUnited StatesSenior💰 $60,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and email marketing execution, with a strong focus on building complex, event-triggered journeys and implementing effective segmentation and personalization strategies. Proficient in managing deliverability and performance metrics while collaborating with cross-functional teams to ensure successful campaign execution.

Highest-signal resume keywords

CRM ExecutionEmail MarketingESP ExpertiseSegmentation LogicDeliverability Management

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingEvent-Triggered JourneysHTMLCSSLiquidHandlebarsAMPscriptA/B TestingMultivariate TestingData Analysis

Soft Skills

Written CommunicationProblem-SolvingCollaboration

Tools & Technologies

BrazeSalesforce Marketing CloudIterableCustomer.ioAPI Integrations

Industry Keywords

Consumer TechnologyLead CapturePersonalizationKPI MonitoringList Hygiene

Tech Stack

Tools & technologies

CloudETL

About the role

Key responsibilities & impact

Own the CRM build for a high-growth consumer technology client
Architect and implement flows, automations, segmentation logic, and campaigns
Build lead capture, welcome, first-conversion, subscription activation, loyalty, repeat-purchase, and win-back programs
Build and QA flows, automations, and campaigns from lead capture through win-back
Implement audience logic and dynamic content for personalization at scale
Own the technical setup and health of the client's ESP, including integrations, data feeds, event tracking, templates, and modules
Monitor channel performance and deliverability, escalating and fixing issues proactively
Troubleshoot misfiring flows, under-populated segments, rendering issues, and delivery problems
QA logic, rendering, links, personalization, and suppression before launch
Design and run the testing roadmap with the Associate Director and report results
Partner with the Copy & Content Specialist to implement copy and creative accurately and on schedule
Build and maintain reporting for client KPI reviews

Requirements

What you’ll need

3–5+ years of hands-on lifecycle, CRM, or email marketing execution
Deep expertise in at least one enterprise-grade ESP: Braze, Salesforce Marketing Cloud, Iterable, Customer.io, or comparable
Experience building complex, event-triggered journeys from scratch with multi-branch logic, wait steps, conditional splits, holdouts, and cross-channel orchestration across email, SMS, push, and in-app
Advanced behavioral and product-event-based segmentation, computed attributes, dynamic content, and personalization
Experience building lead capture forms and opt-in logic, welcome series, first-conversion sequences, and subscription activation journeys
Experience implementing loyalty, rewards, and win-back programs
Hands-on ownership of deliverability, including SPF, DKIM, DMARC, BIMI, sending reputation, list hygiene, and sunset policies
Ability to own and diagnose channel KPIs including open, click, click-to-open, conversion, deliverability, bounce, spam complaints, and unsubscribe rates
HTML and CSS for email
Liquid, Handlebars, AMPscript, or similar templating language is a strong plus
Understanding of API-based events, webhooks, ETL or CDP integrations, and product event streams
Systematic troubleshooting and documentation skills
Experience designing and executing A/B and multivariate tests with statistical significance analysis
Excellent written communication and ability to explain technical problems to non-technical audiences
Clear, fluent English communication with U.S.-based clients and senior stakeholders
Ability to work non-negotiable hours of 9 am–5 pm EST
Must be permanently based in an eligible location; primary location New York, with secondary locations Florida, New Jersey, and Texas

Benefits

Comp & perks

Unlimited PTO + US holidays
Remote-first culture; hybrid work with weekly in-office time for employees based in or near New York or Lisbon HQs
Company-sponsored medical, dental, and vision coverage
401(k) program with company match
Profit-sharing opportunities
Flexible parental leave
Interdisciplinary growth and professional development opportunities