Marketing Manager – Customer Advocacy

Darktrace

. Build and scale Darktrace's customer advocacy program .

Posted 10/6/2026full-timeRemote • New York • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and scaling customer advocacy programs, leveraging AI tools for enhanced engagement, and managing cross-functional relationships to drive strategic initiatives. Proven ability to develop compelling customer stories and manage advocacy impact effectively.

Highest-signal resume keywords

B2B SaaS MarketingCustomer Advocacy Program DevelopmentAI Tools UtilizationCross-Functional LeadershipAdvocacy Platforms Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer StorytellingCustomer Insights DevelopmentProgram ManagementStakeholder ManagementAdvocacy Engagement

Soft Skills

Strong CommunicationRelationship ManagementStrategic ThinkingHands-On Execution

Tools & Technologies

SalesforceHubSpotGainsightChampionAdvocacy Platforms

Industry Keywords

Cyber SecurityB2B MarketingCustomer MarketingPeer ReviewsCustomer Engagement

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Build and scale Darktrace's customer advocacy program
Own the global strategy for customer stories, references, speakers, peer reviews, customer insights, and advocacy engagement
Lead the evolution of the advocacy technology stack and develop AI-powered and agentic workflows
Develop programs to identify, recruit, nurture, and activate customer champions globally
Build lasting relationships with customer champions and executive stakeholders
Build a global pipeline of customer stories, proof points, testimonials, and success stories aligned with revenue priorities
Partner with Regional Marketing, Demand Generation, Corporate Affairs, Brand, Analyst Relations, and Sales teams
Bring customer voices into campaigns, events, analyst engagements, media opportunities, and sales motions
Own global peer review programs across Gartner Peer Insights and G2
Support customer participation in analyst evaluations, executive engagements, speaking opportunities, and strategic reference activities
Measure and report advocacy impact across program participation, content creation, reviews, and business influence

Requirements

What you’ll need

4+ Years in B2B SaaS Marketing and 2+ years specializing in Customer Advocacy or Customer Marketing
Cyber security preferred
Proven experience building or scaling customer advocacy and customer storytelling programs, including developing customer stories, references, reviews, speakers, or executive advocacy initiatives
Experience leveraging AI tools and agentic workflows to drive productivity, uncover insights, streamline operations, and scale customer engagement programs
Strong cross-functional leadership skills and experience working across Marketing, Sales, and Customer Success organizations
Experience with advocacy platforms, CRM systems, and marketing technologies such as Champion, Salesforce, Gainsight, HubSpot, or similar platforms
Strong communication, stakeholder management, and program management skills
Ability to balance strategic thinking with hands-on execution in a fast-moving environment
Strong relationship management across internal and external network
Travel up to 25%

Benefits

Comp & perks

100% medical, dental and vision insurance, plus dependents
Paid parental leave
Pet insurance Discount
Life insurance
Commuter benefits
401(k)
Employee Assistance Program