Senior Director, Integrated Campaigns

Darktrace

. Define and execute Darktrace's integrated campaign strategy .

Posted 10/27/2026full-timeUnited StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading integrated campaigns and demand generation within the cybersecurity and enterprise software sectors, with a strong focus on account-based marketing and measurable revenue outcomes. Proven ability to translate complex product narratives into effective marketing strategies while managing cross-functional teams and driving alignment across various stakeholders.

Highest-signal resume keywords

Integrated Campaign StrategyAccount-Based MarketingDemand GenerationCampaign Performance AnalyticsStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentProgram DesignAudience SegmentationSales and Marketing AlignmentFull-Funnel MarketingRevenue MarketingCampaign OptimizationExecutive ReportingData-Driven Decision MakingComplex Problem Solving

Soft Skills

StorytellingExecutive CommunicationInfluencing SkillsTeam LeadershipInnovation

Tools & Technologies

Marketing Automation PlatformsCRM SystemsABM TechnologiesAttribution ToolsCampaign Analytics Solutions

Industry Keywords

CybersecurityEnterprise SoftwareSaaSB2B MarketingGlobal Go-To-Market StrategyAI MarketingCloud SecurityEmerging Technology

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Define and execute Darktrace's integrated campaign strategy
Translate product positioning, customer insights, and market dynamics into campaign narratives and strategic priorities
Develop audience-centric campaign frameworks for technical cybersecurity buyers and executive stakeholders
Establish campaign objectives, target audiences, offers, buyer journeys, channel strategies, and success metrics
Own the global campaign calendar and prioritization framework
Partner with Product Marketing to test messaging and inform positioning and go-to-market strategies
Lead integrated campaigns from concept through launch and in-market execution
Develop programs including executive engagement, account-based marketing, customer advocacy, community programs, content-led experiences, partner initiatives, and strategic events
Design connected buyer and customer journeys across awareness, consideration, opportunity creation, expansion, cross-sell, upsell, and renewal
Lead enterprise account-based marketing strategy and execution
Establish repeatable campaign playbooks, operating procedures, and scalable frameworks
Own campaign delivery, coordinating timelines, resources, dependencies, quality standards, and stakeholders
Partner with Brand and Creative teams on campaign assets and brand consistency
Align paid media investments with campaign priorities and market opportunities
Adapt global campaign strategies for regional and partner-led execution
Align campaign activation with Sales, SDR, and Enablement teams
Manage campaign investment across programs, channels, agencies, vendors, and regions
Establish performance goals and metrics including engagement, conversion, pipeline contribution, influenced revenue, ROI, and efficiency
Monitor performance and make data-driven adjustments
Lead campaign reviews and business reporting for Marketing, Sales, and executive stakeholders
Improve attribution, reporting methodologies, and measurement frameworks
Evolve campaign architecture, planning processes, segmentation strategies, taxonomy standards, campaign tiers, and reporting models
Lead and evolve the Campaign Center of Excellence
Establish best practices, governance, planning frameworks, intake processes, and execution standards
Recruit, develop, and coach a high-performing campaign and program marketing team
Foster innovation, accountability, experimentation, and continuous improvement
Partner with Revenue Marketing leadership on annual planning, investments, priorities, and go-to-market strategy
Help define how Darktrace's AI, platform, and cybersecurity narratives are activated in market

Requirements

What you’ll need

Extensive experience leading integrated campaigns, demand generation, growth marketing, or revenue marketing organizations within cybersecurity, enterprise software, SaaS, or adjacent technology markets
Typically 10+ years of B2B marketing experience, including significant experience leading teams and driving measurable revenue outcomes
Proven track record owning campaigns end-to-end, including strategy development, program design, execution, optimization, and executive reporting
Demonstrated success building and scaling integrated campaign functions, operating models, campaign frameworks, or centers of excellence
Strong storytelling and messaging capabilities, with experience translating product positioning into compelling market-facing narratives and campaign strategies
Experience designing and executing full-funnel programs across awareness, demand generation, pipeline acceleration, customer expansion, and retention motions
Deep expertise in account-based marketing, audience segmentation, enterprise buying journeys, and Sales and Marketing alignment
Strong commercial and analytical acumen, with the ability to translate campaign performance data into business recommendations and investment decisions
Hands-on experience with marketing automation platforms, CRM systems, ABM technologies, attribution tools, and campaign analytics solutions
Proven experience managing and developing marketing teams within matrixed, cross-functional organizations
Exceptional stakeholder management, executive communication, and influencing skills
Demonstrated ability to lead through complexity and drive alignment across Product Marketing, Brand, Digital, Field Marketing, Sales, SDR, Partner Marketing, Customer Success, and Operations teams
Experience marketing cybersecurity solutions to technical and executive audiences
Experience operating within a global go-to-market organization across multiple regions and customer segments
Familiarity with partner, alliance, or channel-led marketing motions
Experience developing campaigns around AI, cybersecurity platforms, cloud security, or emerging technology categories
Ability to travel periodically to support key events, team collaboration, customer engagement, and strategic business meetings

Benefits

Comp & perks

100% medical, dental and vision insurance, plus dependents
Paid parental leave
Pet insurance Discount
Life insurance
Commuter benefits
401(k)
Employee Assistance Program
Periodic travel support for key events, team collaboration, customer engagement, and strategic business meetings